More and more companies are using numerous tools to create lasting customer loyalty.
Lidl is one such company, with great success: In September 2020, the discounter will move forward in the area of customer loyalty throughout Germany with its own loyalty app.
Retailers are struggling more and more to avoid being completely lost alongside #globalplayers in the market. But especially in the area of customer loyalty, small companies are often one step ahead: close personal customer relationships and contacts already exist.
There are many good reasons why you should invest not only in customer acquisition, but also in customer retention.
As a result of the Corona pandemic, the demand for alternatives to simple cash and ordinary bank cards increased enormously. This gave a huge boost to digital payment.
The Y of generation stands for the English “Why?”. The “why” accompanies the generation’s thoughts and actions: The generation uses the digital possibilities to analyze the market extensively by comparing prices and services intensively, reading reviews and researching product alternatives.
PRODATA collects and visualizes data for the Federal Ministry of Education and Research
Nationwide, funds of about 846,000,000 euros are used for energy research at research organizations, and universities use funds of up to 672,000,000 euros.
DERPART Touristik / subsidiary of the REWE Group commissions PRODATA as a full-service IT system house for the introduction of its customer combination system.
One of the easiest ways to retain customers in B2B is to keep in touch with the buyer.
Especially if the business relationship seems one-time, networking can win you a lasting customer.
The problem may be due to the fact that, although different programs are a dime a dozen, most of them have fundamental conceptual flaws.
A good and successful program must be easy to understand and communicate.
The difficulty many marketing teams face is in presenting extensive and complicated products and services to customers in a simplified way. Conventional marketing methods alone are not enough.