What actually makes us?

What actually makes us? We provide you with the answer:


Incentive is best translated as incentive or incentive.
In “business German”, incentive stands for measures or benefits that are intended to increase the motivation of employees.

Customer Experience

Customer experience is the sum of all experiences and feelings that a customer has with a company or brand. It encompasses all steps during the customer journey, i.e. from the first to the last point of contact.

What is the job of a salesperson?

First and foremost, selling a product or service.
But what does this look like in detail? As a salesperson, it is an advantage to be able to influence the target group.

Mercedes Benz x PRODATA

Mercedes Benz AG commissions PRODATA as full-service IT system house for its Germany-wide customer loyalty system.

Benefits of customer loyalty programs for your success – B2B and B2C

Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.

Customer Lifecycle

The so-called “customer life cycle” can be divided into about 5 phases: From prospective customer to new and existing and active customer, growth customer to former customer. An intelligent customer loyalty system finds suitable answers and support in all phases.

Valuable customer touchpoints for more customer loyalty!

Have you looked in the mirror today? Or do you leave the house in the morning without looking in the mirror?
Very few people would do that, because after all, you want to know how you meet your fellow human beings and what impression is subsequently conveyed.

High technology research from PRODATA

Award for PRODATA’s high-tech research.
PRODATA receives extensive federal funding for its high-technology research.
PRODATA was extensively equipped with funds from the funding program – Central Innovation Program for Medium-Sized Businesses – after a thorough intensive examination by the Federal Ministry.

Why exactly customer contact?

“Every contact we have with our customers impacts whether they come back or not. We have to be great every time or we will lose them.” – Kevin Stirtz