Strengthening customer loyalty: Proven strategies for effective customer loyalty management

Customer loyalty is an important factor in running a successful business. It is important for companies to manage customer loyalty in an effective way in order to provide a good experience for their customers and increase their sales. Customer retention is a combination of strategies and techniques that companies can use to strengthen customer loyalty and retain customers. In this blog article, we will focus on the most important aspects of customer retention and see how companies can optimize their customer retention management.

Kundenbindung und Loyalty

Net Promoter Score

The Net Promoter Score, or NPS, is a metric that shows companies how loyal their customers are. This score was developed by Fred Reichheld. It is used worldwide, across all industries and by numerous companies.

Net Promoter Score

What actually makes us?

What actually makes us? We provide you with the answer:


Incentive is best translated as incentive or incentive.
In “business German”, incentive stands for measures or benefits that are intended to increase the motivation of employees.

Customer Experience

Customer experience is the sum of all experiences and feelings that a customer has with a company or brand. It encompasses all steps during the customer journey, i.e. from the first to the last point of contact.

What is the job of a salesperson?

First and foremost, selling a product or service.
But what does this look like in detail? As a salesperson, it is an advantage to be able to influence the target group.

Mercedes Benz x PRODATA

Mercedes Benz AG commissions PRODATA as full-service IT system house for its Germany-wide customer loyalty system.

Benefits of customer loyalty programs for your success – B2B and B2C

Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.

Customer Lifecycle

The so-called “customer life cycle” can be divided into about 5 phases: From prospective customer to new and existing and active customer, growth customer to former customer. An intelligent customer loyalty system finds suitable answers and support in all phases.