• Customer loyalty programs

    With PRODATA as a full service provider
    Engage and retain your customers



Many competitors, overcapacities and barely perceptible differentiation in the product. It is becoming increasingly difficult to retain customers in the long term. With digitization at the latest, the competition is just a click away.

However, the customer’s emotional distance also leads to the transition to the competition.
A customer loyalty program solves these problems holistically and is 7 to 10 times cheaper.
Here, the customer receives a recognizable additional benefit in addition to the product in order to be positively manipulated by exclusive advantages in addition to the price/performance ratio.
This binds the customer emotionally to your company and leads to a recommendation to friends and acquaintances. Thus, you benefit twice from a customer loyalty program: active customer retention and inevitable new customer acquisition.

PRODATA guides you safely through all questions and decisions in both B2B and B2C. We design a successful customer loyalty concept that is individually tailored to you and your customers.

From hundreds of possible benefit types, thousands of products, and tens of different benefit and manipulation methodologies, we will find the right path for your customer loyalty program. Our goal is to harmonize your economic success and the attractiveness for your customers.

Increase customer satisfaction


More turnover

gaining customer data

Convinced? You have questions ?

Get free advice without obligation.

Consulting hotline: 0721 98171-111

Our services at a glance

What we offer

  • Consulting

    With our scientifically based methods and our best-practice know-how, we lead you unerringly to concepts that unfold their desired effect.

    We advise you competently and solution-oriented based on your individual market and starting position. We develop a suitable target image and the necessary steps to achieve your desired change in market and customer behaviour.

  • Conception

    The concrete conception includes the individual solution adapted to you and your market. For example, this decision template and concept design includes the modules benefit definition, goals of your company, onboarding, communication, legal, technology and processes, KPI values, operating processes and partnering. It also includes concrete answers to setup costs, operation and duration until GO Live.

  • Structure Operation Software & Systems

    With our micro service-based loyalty framework and over 600 individual loyalty functions, we can set up your customised customer loyalty process quickly and cost-effectively. The desired success can only be achieved if the IT follows the communication strategy exactly and implements it perfectly.

  • Programming

    Individuelle Programmierung von Datenbanken, Schnittstellen und Web oder APP Anwendungen.  Wir passen uns perfekt an Ihre IT Umgebung und Schnittstellen an um mit minimalen Aufwand für Sie die nahtlose Integration in Ihre Infrastruktur zu gewährleisten. Durchgehende Daten und IT Prozess bei maximaler Flexibilität gewährleisten, dass Ihre geplanten Marketing und Vertriebsprozesse perfekt umgesetzt werden.

  • Premium and benefit management

    With Prodata, the customer experiences precisely fitting and motivating worlds of benefits, e.g. goods, services, further advantages and benefits in your branded benefits shop. Their satisfaction is guaranteed by high availability, fast delivery times at the best price and an all-round happy service.

  • Marketing & Communication

    PRODATA offers you full-service campaign management. We are your professional partner from the planning and creation to the dispatch of your communication measures. At the beginning, we create a concept together and plan the individual campaign steps. We take over the planning, design and optimisation of all your marketing and communication measures – cross-media across all communication channels.

  • Support

    Whether it is the end customer himself or the employee of the respective project: we look after your project holistically and, if desired, independently. Your project manager and the service teams are at your disposal for all questions and requests, as well as for further development, communication and partner support. For the advantage worlds, you have your own experts at your disposal, who optimise the offer and the purchase together with you.

  • Project management

    Bei uns erhalten Sie einen festen Projektmanager, der Ihnen über die gesamte Dauer des Projekts kompetent zur Seite steht und mit Ihnen an der Verwirklichung Ihrer Ziele arbeitet. Ganz egal, für welche Lösung oder für welches Programm Sie sich entscheiden, wir haben den passenden Ansprechpartner für Sie!

Technical modules and features

The technical framework is flexible and modular, so your program can be perfectly customized, extended and built according to your needs. We work with you to define your leading customer loyalty system, tailored to you, your customer and for maximum impact on the front and back end. Whether interfaces, the connection of third-party software, hundreds of function modules or different language options – you have the choice of implementation, whether web, app, wallet, customer card or hybrid approaches.

Content, benefits, promotions and communication are played out in a way that is precisely tailored and dynamic to the customer profile. In this way, you achieve maximum impact and motivation with each customer, as they are picked up exactly where they are. Thanks to trigger-based engine solutions, for example, you can control all advertising and promotions easily and simply, as well as cross-media. This allows customer communication, marketing and action campaigns to be automatically managed at a personalized customer level. As a full service agency, we are happy to provide you with all services, hotlines and complete customer service. Likewise, texts, graphics and advertising campaigns can be developed and implemented for you.

Maximum motivation for your customers! Reward your customers for their buying behavior with the right smart earn rules. In various bonus campaigns, with sub-target groups, by location, on a specific date, by customer level or couponing or vouchers – you determine the reward and impact mechanisms completely individually! The processes can be controlled and monitored fully automatically thanks to our engine. An unlimited number of rules and levels down to the individual customer level can be represented.

For optimal impact with your customer, we present rewards, services and benefits on all channels, websites, apps and in emails in a rule-based, automatic, attractive and personalized way at the customer level. State-of-the-art reward stores and e-commerce systems manage over 50,000 rewards, hundreds of vouchers, 300 suppliers, and much more. In addition, your own services, benefits and rewards can be controlled arbitrarily and dynamically according to status class, point level or other parameters. Each customer thus sees exactly what motivates them to work more closely and more with you.

As a full-service agency, we will take over your benefits and rewards management completely, right through to payment management. You don’t have to worry about customer support either, we provide complete service from one source!

We can create your flexible and modular customer loyalty framework from over 800 different system modules. This means that they are always future-proof, scalable and open for flexible extensions and adaptation of technology and interfaces as well as third-party software connections.

All interfaces are possible – your new platform can be easily connected to your existing IT thanks to variable interfaces. Whether common API, SAP connection, Salesforce, Siebel or single sign-on, our IT experts will find a way! The system adapts to your infrastructure, so there is minimal implementation effort for you.

Take advantage of customer insights! With the help of our sophisticated customer loyalty programs and the CRM they contain, you can permanently view and change current customer data and create individual reports that you can use to segment your customers or to address sub-target groups with precision. Not only can you save money on your marketing activities, you can also manage your sales activities in a more targeted way.

Thanks to the support of all common interfaces and systems (SAP, ERP, CRM and many more) and the possibility of SSO, the integration of purchase data, customer profiles and interfaces becomes child’s play. We adapt to your infrastructure. Your customers’ sensitive data is not only worth its weight in gold, but also secure!

Motivate and reward your customers to take the next appropriate step in your direction through automated, data-driven intelligence.

Our premium selection









Benefit from the experience of 30 years and over 1000 successful projects

Contact us now without obligation

Thorsten Heftrich
Sales manager & managing partner
0721 / 98171 111

The next steps to your customer loyalty program


    First meeting without obligation.


    How can we help you?


    Concrete elaboration of an individual process.


    Implementation of your project.


    What happens next?

Learn more in our free brochure on the topic of customer retention in B2B

How to maximize the potential of your customers with a customer loyalty program
How digitalisation can increase the efficiency of customer retention in marketing & sales
Solid reasons for a customer loyalty program also for B2B companies
How we develop a successful customer loyalty system for you

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