• Services

    Conception, set-up and operation – all services in full service from a single source

Our services

There is an almost infinite number of offers and possibilities on the market relating to the topic of customer loyalty. We provide you with an overview and prepare the way for you to find the optimal solution for your individual requirements. We reduce complexity in order to balance opportunities and risks in the right proportion. Our goal and solution is to always pick up and accompany your customer, employee or salesperson on their personal customer journey. In doing so, we remain innovative, but also simple and understandable. Through a program individually adapted to your marketing and sales goals, you will achieve measurable success within a foreseeable time.

Make your products and your brand even more attractive and develop your perfect loyalty solution together with us! As a full service partner, we take you by the hand from conception and implementation to ongoing operation and equip you with all the necessary tools. Whether customer loyalty in B2B, in B2C, long-term employee motivation or short-term sales promotion measures: After more than 30 years, we have enough experience to provide you with competent advice and support.

Our services at a glance

What we offer

  • Consulting

    With our scientifically based methods and our best-practice know-how, we lead you unerringly to concepts that unfold their desired effect.

    We advise you competently and solution-oriented based on your individual market and starting position. We develop a suitable target image and the necessary steps to achieve your desired change in market and customer behaviour.

  • Conception

    The concrete conception includes the individual solution adapted to you and your market. For example, this decision template and concept design includes the modules benefit definition, goals of your company, onboarding, communication, legal, technology and processes, KPI values, operating processes and partnering. It also includes concrete answers to setup costs, operation and duration until GO Live.

  • Structure Operation Software & Systems

    With our micro service-based loyalty framework and over 600 individual loyalty functions, we can set up your customised customer loyalty process quickly and cost-effectively. The desired success can only be achieved if the IT follows the communication strategy exactly and implements it perfectly.

  • Programming

    Individuelle Programmierung von Datenbanken, Schnittstellen und Web oder APP Anwendungen.  Wir passen uns perfekt an Ihre IT Umgebung und Schnittstellen an um mit minimalen Aufwand für Sie die nahtlose Integration in Ihre Infrastruktur zu gewährleisten. Durchgehende Daten und IT Prozess bei maximaler Flexibilität gewährleisten, dass Ihre geplanten Marketing und Vertriebsprozesse perfekt umgesetzt werden.

  • Premium and benefit management

    With Prodata, the customer experiences precisely fitting and motivating worlds of benefits, e.g. goods, services, further advantages and benefits in your branded benefits shop. Their satisfaction is guaranteed by high availability, fast delivery times at the best price and an all-round happy service.

  • Marketing & Communication

    PRODATA offers you full-service campaign management. We are your professional partner from the planning and creation to the dispatch of your communication measures. At the beginning, we create a concept together and plan the individual campaign steps. We take over the planning, design and optimisation of all your marketing and communication measures – cross-media across all communication channels.

  • Support

    Whether it is the end customer himself or the employee of the respective project: we look after your project holistically and, if desired, independently. Your project manager and the service teams are at your disposal for all questions and requests, as well as for further development, communication and partner support. For the advantage worlds, you have your own experts at your disposal, who optimise the offer and the purchase together with you.

  • Project management

    With us, you get a permanent project manager who competently supports you throughout the entire duration of the project and works with you to realise your goals. No matter which solution or programme you choose, we have the right contact person for you!

Our method in 3 phases


At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for your program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in satisfaction.

Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups. The goal of the concept is to successfully combine your and your customers’, employees’ or salespeople’s wishes within one concept. Based on these goals and requirements, we plan your program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communication and technical, as well as the essential economic facts.

Structure and development

Once the concept for your program is in place, our experienced project managers and technicians turn the content into reality for you. We take over the complete handling and construction of all systems, websites, processes and databases. We also work with you to design all advertising materials and coordinate with sub-partners such as printers, premium suppliers etc.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.


We operate your program holistically for you and take care of the technical and communication services, support and benefits management. At your request, we will provide you with detailed statistics on your customers and individual activities on a regular basis.

With the help of our controlling, you can also measure the efficiency and quality of the various activities in your system. This way you always stay on course and realize your goals. Of course, your permanent project manager will also assist you with the optimization and further development of your program. After all, a successful loyalty program thrives on its liveliness.

Over 30 years of experience – we know how it works!

We are specialists in all aspects of customer loyalty and know what matters. Our goal is to develop a customized customer loyalty program for you which fully exploits the economic potential and at the same time offers the decisive added value for your customer.

Trust in a multitude of successfully implemented projects and let our satisfied customers convince you. You are in good hands with us.

Contact us now without obligation

Thorsten Heftrich
Sales Manager & Managing Partner
0721 / 9810 111