• Services

    Conception, set-up and operation - all services in full service from a single source

Our services

There is an almost infinite number of offers and possibilities on the market relating to the topic of customer loyalty. We provide you with an overview and prepare the way for you to find the optimal solution for your individual requirements. We reduce complexity in order to balance opportunities and risks in the right proportion. Our goal and solution is to always pick up and accompany your customer, employee or salesperson on their personal customer journey. In doing so, we remain innovative, but also simple and understandable. Through a program individually adapted to your marketing and sales goals, you will achieve measurable success within a foreseeable time.

Make your products and your brand even more attractive and develop your perfect loyalty solution together with us! As a full service partner, we take you by the hand from conception and implementation to ongoing operation and equip you with all the necessary tools. Whether customer loyalty in B2B, in B2C, long-term employee motivation or short-term sales promotion measures: After more than 30 years, we have enough experience to provide you with competent advice and support.

Our services at a glance

What we offer

  • Consulting

    Take advantage of our know-how as a consulting agency and outsourcing partner. We advise you competently and solution-oriented on questions and problems regarding IT processes and IT systems in the areas of customer loyalty, e-commerce, CRM & direct marketing.

  • Conception

    Every company is unique in its structures, so every organisation needs individual solutions. We design the perfect system for your specific requirements in order to guarantee optimal process flows.

  • Structure and operation of software & systems

    Together we determine what requirements your processes should place on the software to be selected. Once the necessary features have been defined, the framework conditions such as hardware and interfaces to other programmes still need to be considered.

  • Programming

    A thorough analysis of your initial situation and your technical infrastructure results in a detailed specification, which is implemented by our experienced IT experts and programmers. We programme software, databases, interfaces and apps individually for you to optimise the efficiency of your marketing and sales processes.

  • Rewards & Benefits Management

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  • Marketing & Communication

    PRODATA offers you full-service campaign management. From the planning and implementation to the analysis of your communication measures, we are your professional partner. At the beginning, we create a concept together and plan the individual campaign steps. We take over the planning, implementation and optimisation of all your marketing and communication measures – cross-media across all communication channels.

  • Support

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  • Project management

    With us, you get a permanent project manager who competently supports you throughout the entire duration of the project and works with you to realise your goals. No matter which solution or programme you choose, we have the right contact person for you!

Our method in 3 phases


At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for your program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in satisfaction.

Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups. The goal of the concept is to successfully combine your and your customers’, employees’ or salespeople’s wishes within one concept. Based on these goals and requirements, we plan your program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communication and technical, as well as the essential economic facts.

Structure and development

Once the concept for your program is in place, our experienced project managers and technicians turn the content into reality for you. We take over the complete handling and construction of all systems, websites, processes and databases. We also work with you to design all advertising materials and coordinate with sub-partners such as printers, premium suppliers etc.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.


We operate your program holistically for you and take care of the technical and communication services, support and benefits management. At your request, we will provide you with detailed statistics on your customers and individual activities on a regular basis.

With the help of our controlling, you can also measure the efficiency and quality of the various activities in your system. This way you always stay on course and realize your goals. Of course, your permanent project manager will also assist you with the optimization and further development of your program. After all, a successful loyalty program thrives on its liveliness.

Over 30 years of experience – we know how it works!

We are specialists in all aspects of customer loyalty and know what matters. Our goal is to develop a customized customer loyalty program for you which fully exploits the economic potential and at the same time offers the decisive added value for your customer.

Trust in a multitude of successfully implemented projects and let our satisfied customers convince you. You are in good hands with us.

Contact us now without obligation

Thorsten Heftrich
Sales Manager & Managing Partner
0721 / 9810 111