Valuable customer touchpoints for more customer loyalty!

Have you looked in the mirror today? Or do you leave the house in the morning without looking in the mirror?
Very few people would do that, because after all, you want to know how you meet your fellow human beings and what impression is subsequently conveyed.

High technology research from PRODATA

Award for PRODATA’s high-tech research.
PRODATA receives extensive federal funding for its high-technology research.
PRODATA was extensively equipped with funds from the funding program – Central Innovation Program for Medium-Sized Businesses – after a thorough intensive examination by the Federal Ministry.

Why exactly customer contact?

“Every contact we have with our customers impacts whether they come back or not. We have to be great every time or we will lose them.” – Kevin Stirtz

Customer Persona – Give your customers a face

You have probably already defined your target group, but do you really know who your customers are?

Identifying the target audience may be important, but it is often not enough because it is very one-dimensional.
To reach and delight your customers, you need to know exactly who they are. For this purpose, it is advisable to create a customer or buyer persona.


“Gamification (as part of customer engagement) is 75% psychology and 25% technology.” – Gabe Zichermann
Gamification aims to manipulate user behavior in a playful way.

Fan principle in the context of loyalization

The so-called “fan principle” is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.


PRODATA was commissioned by the automotive group FIAT Chrysler with the conception, creation and operation of the Germany-wide customer loyalty system. The extensive conception with elaborate market research analyses served an innovative concept for aftersales customers of FIAT Chrysler.

Customer loyalty during the Christmas season

In order not to get lost among countless holiday messages, it is necessary for companies of all kinds to plan and customize Christmas greetings early. It is important to contact the customer directly, e.g. via dialog marketing or a newsletter with a personal salutation and congratulations.

The customer is king

“The customer is king.” – Henry Selfridge – Is that really purposeful?
The customer comes first – Customer Centricity – All his wishes should be fulfilled to the maximum during his personal customer journey. The customer is thus offered the best possible service, and you are thereby promised the supposed success of the company.

Customer loyalty and customer centricity

Did you know that 4 out of 5 people are more likely to use providers that give them special incentives?
In recent months, the Corona crisis has made it particularly clear how important #customerloyalty is for companies.