Why exactly customer contact?

“Every contact we have with our customers impacts whether they come back or not. We have to be great every time or we will lose them.” – Kevin Stirtz

All touch points you have or offer with your customer should produce an overwhelming result. Ideally, your customer will even rave about a positive, incomparable experience. That is perfect customer loyalty.

But what does that mean for you? The bottom line is that your customers become your fans. They unconsciously become brand ambassadors; on average, they even tell three other people about it through positive word-of-mouth. They ensure other people have insight into their positive customer experience. They can control and amplify this effect.

Finally, you increase customer satisfaction, which forms an optimal basis for long-term customer loyalty.