“Gamification (as part of customer engagement) is 75% psychology and 25% technology.” – Gabe Zichermann
Gamification aims to manipulate user behavior in a playful way.
For this, elements are built in that yield bonuses or points when successful.
The methodology works because triggers such as competition but also recognition or entertainment of the person are triggered. This also results in increased customer interaction with the respective company. The integration of intelligent gamification modules can even lead to an increased dopamine output in the user: Feelings of happiness are triggered, which are automatically associated with the company.
Ultimately, this is a particularly efficient way to emotionalize the customer and thus to bind them to the company in the long term.