First and foremost, selling a product or service.
But what does this look like in detail? As a salesperson, it is an advantage to be able to influence the target group. One valuable technique in doing this is sales psychology. This is considered a subfield of market psychology and assumes that people follow certain irrational motives when making a purchase decision.
At the same time, those who know the customer’s inner drives understand how to use them for sales.
Only by asking specific questions can you determine your customers’ needs and thus provide a product or service that meets them. It is always about some kind of psychological influence, in addition to all the other important sales techniques.