How Lidl makes millions with their app:
More and more companies are using numerous tools to create lasting customer loyalty.
Lidl is one such company, with great success: In September 2020, the discounter will move forward in the area of customer loyalty throughout Germany with its own loyalty app.
The Lidl Plus app offers its customers many benefits such as savings offers and coupons. At the same time, Lidl is trying to go a bit easier on the environment with digital checkout slips.