The difficulty many marketing teams face is in presenting extensive and complicated products and services to customers in a simplified way. Conventional marketing methods alone are not enough. One helpful method of doing this is word-of-mouth, as this is considered one of the most influential and effective forms of communication. Personal recommendations are more trustworthy and effective, unlike commercial ads or mailings.
Before buying a product, consumers usually gather reports on experiences from their own circle of friends and acquaintances in advance.
Because according to the Nielsen Global Trust in Advertising, testimonials are the most credible form of advertising. Approximately 83% of the 30,000 respondents in 60 countries rely on recommendations from friends or acquaintances.
Let’s get together on the phone to discuss how your company can benefit from referral marketing.