Customer retention through networking?

One of the easiest ways to retain customers in B2B is to keep in touch with the buyer.

Especially if the business relationship seems one-time, networking can win you a lasting customer.

To make networking effective, it helps to network with potential decision makers for upcoming projects. These can range from marketing staff to business managers.

It is particularly useful to develop the relationship on an interpersonal level in order to achieve an emotional, extra-business bond.