The problem may be due to the fact that, although different programs are a dime a dozen, most of them have fundamental conceptual flaws.
A good and successful program must be easy to understand and communicate. The advantage must be achievable and so attractive from the customer’s point of view that he is willing to change his behavior for it.
Successful programs must additionally surprise, inspire and engage the customer. This is the only way to create emotional loyalty. Collecting points and a rewards store have long since ceased to be enough!
Especially in the B2B sector, customers are demanding more and more: they want to be included, heard and supported in their daily business. Modern loyalty solutions can do all this.