The Y of generation stands for the English “Why?”. The “why” accompanies the generation’s thoughts and actions: The generation uses the digital possibilities to analyze the market extensively by comparing prices and services intensively, reading reviews and researching product alternatives.
But what distinguishes Generation Y from other generations in the decision-making process? In order to address Generation Y in a targeted manner, it is necessary to know their needs and values.
This makes a strong and emotional bond with Gen Y all the more important.
The best way to reach the generation is via social media or email – digital, fast and uncomplicated.
Gen Y becomes attentive through short formulations, clear texts or the use of abbreviations. In addition, Gen Y values a personal relationship, openness and transparency.