To our blog posts

To our blog posts

Valuable customer touchpoints for more customer loyalty!

Have you looked in the mirror today? Or do you leave the house in the morning without looking in the mirror?
Very few people would do that, because after all, you want to know how you meet your fellow human beings and what impression is subsequently conveyed.

High technology research from PRODATA

Award for PRODATA’s high-tech research.
PRODATA receives extensive federal funding for its high-technology research.
PRODATA was extensively equipped with funds from the funding program – Central Innovation Program for Medium-Sized Businesses – after a thorough intensive examination by the Federal Ministry.

Why exactly customer contact?

“Every contact we have with our customers impacts whether they come back or not. We have to be great every time or we will lose them.” – Kevin Stirtz

Customer Persona – Give your customers a face

You have probably already defined your target group, but do you really know who your customers are?

Identifying the target audience may be important, but it is often not enough because it is very one-dimensional.
To reach and delight your customers, you need to know exactly who they are. For this purpose, it is advisable to create a customer or buyer persona.


“Gamification (as part of customer engagement) is 75% psychology and 25% technology.” – Gabe Zichermann
Gamification aims to manipulate user behavior in a playful way.

We’re also on social media

We’re also on social media