Fan principle in the context of loyalization
The so-called “fan principle” is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.
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FIAT Chrysler x PRODATA
PRODATA was commissioned by the automotive group FIAT Chrysler with the conception, creation and operation of the Germany-wide customer loyalty system. The extensive conception with elaborate market research analyses served an innovative concept for aftersales customers of FIAT Chrysler.
Customer loyalty during the Christmas season
In order not to get lost among countless holiday messages, it is necessary for companies of all kinds to plan and customize Christmas greetings early. It is important to contact the customer directly, e.g. via dialog marketing or a newsletter with a personal salutation and congratulations.
The customer is king
“The customer is king.” – Henry Selfridge – Is that really purposeful?
The customer comes first – Customer Centricity – All his wishes should be fulfilled to the maximum during his personal customer journey. The customer is thus offered the best possible service, and you are thereby promised the supposed success of the company.
Customer loyalty and customer centricity
Did you know that 4 out of 5 people are more likely to use providers that give them special incentives?
In recent months, the Corona crisis has made it particularly clear how important #customerloyalty is for companies.
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