To our blog posts

To our blog posts

Customer Experience

Customer experience is the sum of all experiences and feelings that a customer has with a company or brand. It encompasses all steps during the customer journey, i.e. from the first to the last point of contact.

What is the job of a salesperson?

First and foremost, selling a product or service.
But what does this look like in detail? As a salesperson, it is an advantage to be able to influence the target group.

Mercedes Benz x PRODATA

Mercedes Benz AG commissions PRODATA as full-service IT system house for its Germany-wide customer loyalty system.

Benefits of customer loyalty programs for your success – B2B and B2C

Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.

Customer Lifecycle

The so-called “customer life cycle” can be divided into about 5 phases: From prospective customer to new and existing and active customer, growth customer to former customer. An intelligent customer loyalty system finds suitable answers and support in all phases.

We’re also on social media

We’re also on social media