More and more companies are using numerous tools to create lasting customer loyalty.
Lidl is one such company, with great success: In September 2020, the discounter will move forward in the area of customer loyalty throughout Germany with its own loyalty app.
Retailers are struggling more and more to avoid being completely lost alongside #globalplayers in the market. But especially in the area of customer loyalty, small companies are often one step ahead: close personal customer relationships and contacts already exist.
There are many good reasons why you should invest not only in customer acquisition, but also in customer retention.
As a result of the Corona pandemic, the demand for alternatives to simple cash and ordinary bank cards increased enormously. This gave a huge boost to digital payment.
The Y of generation stands for the English “Why?”. The “why” accompanies the generation’s thoughts and actions: The generation uses the digital possibilities to analyze the market extensively by comparing prices and services intensively, reading reviews and researching product alternatives.