Customer communication in difficult times
Successfully creating proximity with a customer loyalty program
Very many companies are currently in an exceptional situation and are forced to rethink. Because even if planning is the be-all and end-all, the current situation was not foreseeable in its extent. At this point in time, moreover, no one can say with certainty when the situation will stabilize.
However, companies must not go into a holding pattern now, but must react now and actively address their target group. Because if you don’t, your competitor will. So the first step is to show initiative and the second is to ensure regular communication with the customer.
But how is it possible to address your customers regularly and individually?
The solution is: with a customer loyalty program.
With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase.
If you manage to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction, you have won him over permanently.
PRODATA will gladly take you by the hand with the help of a proven methodology. We will guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually tailored to you and your customers.
Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.
Countless solutions for your specific requirements
Customer loyalty aims to control and manipulate behaviors and buying patterns with the help of rewards.
What do you want to achieve?
Possible goals for your customer loyalty program
Request a free and non-binding consultation now!
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to vertrieb@prodata.de.
With PRODATA in three steps to success
We accompany you methodically experienced through the processes and take over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to a successful loyalty program are as follows:
1. Stufe - Strategie & Konzeption
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.
The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Stage 2 - Realization
Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Stage 3 - Operation, reporting and further development
At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.
Trust in the experience of 31 years and over 1000 successful projects.
Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!
