“A credible recommendation is clearly superior to any commercial. Especially in turbulent times, we lend our ear above all to those who are close to us, whom we can really trust, who share their practical experience with us benevolently: reliable recommenders. A well-founded recommendation sometimes has just magical attraction. Well sprinkled and placed in the right environment, it triggers waves of further recommendations.” (Schüller, 2006)
In active referral marketing, your customers are already fans and act autonomously in customer acquisition or referral. This is to be distinguished from “customers recruit customers” programs, which are to be managed as passive recommender programs. To motivate your customers in this area, you need to keep incentives and rewards in front of them. For every recommendation they make, there is a reward. Here, the way does not matter: whether points, discounts, vouchers or direct value gifts – your customers will be happy to refer other customers.
Referral marketing creates a much closer way of advertising through testimonials and positive reviews.
Your objectives for referral marketing
PRODATA has the solution
also for your referral marketing!
With so much competition in the market, it is very important to attract walk-in customers as repeat customers. In addition to direct customer loyalty systems, referral marketing is playing an increasingly important role, as positive recommendations and calls to buy are made free of charge for the company.
As a potential new customer you get honest tips from trusted people, as a company you benefit from the crucial trust bonus. In addition, a customer who acts as a positive recommender has a very high credibility for a new customer. Thus, a qualified recommendation is the most effective form of new customer acquisition. Create a new form of referral business through targeted marketing campaigns and word of mouth.
In 5 crucial steps, we work with you to develop perfectly planned referral marketing based on existing marketing and sales goals. There are no limits to the rules here. For example, reward your customers for shared advertising via social media channels or other online service providers/channels, recommending your site or acquiring new subscribers. Work with us to set up a wide selection of rewards, items and benefits that serve as incentives for referrals. The rewards program is present at a wide variety of touchpoints, and 360-degree communication accompanies customers on their customer journey over the long term.
To this end, you and your company can benefit from methodically validated concepts that guarantee success. PRODATA will gladly take you by the hand and develop a suitable referral marketing program based on your ideas.
Do you have any questions?
Request a free and non-binding consultation now!
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to email@example.com.
All glossary topics in overview: Bonus program Referral marketing Gamification Gift Cards Ideas Management Incentive Card manufacturer Customer recruits customer Customer loyalty Customer acquisition Customer loyalty tools Customer loyalty management Customer loyalty measures Customer loyalty programs Customer retention strategy Loyalty Services Loyalty Solutions Employee motivation Member portal Premiums Reward programs Reward Shop Sales promotion Sales competition Sales management Distribution competition