Customer retention strategy
Identify and define paths
Always the first step – The strategy
The customer loyalty strategy is the basis for every successful customer loyalty program and defines, above all, what you want to achieve and what you have to do to achieve it – or rather, what benefits you have to offer your customers. Intelligent strategies and programs tailored to them are actually able to manipulate the customer in the desired direction. On the customer side, an extension of the purchase arguments is the goal-oriented principle behind a customer loyalty strategy.
Strategy development is the elementary first step towards a successful customer loyalty program. You should not go through this step alone but should consult with an expert who will not do it “just once”. Remember – over 60% of customer loyalty programs are unsuccessful.
Strategy development precedes the conceptualization of the customer loyalty program and guides or provides the vision and framework for all subsequent steps.
Customer loyalty programs are now an indispensable medium in the marketing world. Almost every company already has its own program – very often grown over years and not questioned for a long time. Is your program paying off on the goals you’ve set? Is it as successful as it should / ought to be? Call us and we’ll ask the right questions – but also provide the answers.
Your objectives for customer retention
PRODATA has the solution for your customer retention strategy!
Customer analysis and knowledge about the customer is central
There is no one strategy but there is the strategy that fits you and takes into account your goals and budgets as well as your customer specifics.
Within the framework of strategy development, a joint process is to be gone through and, using proven methods and with a great deal of sensitivity, the paths to be followed are mapped out. With an experienced consultant at your side, who brings the necessary know-how about downstream processes and requirements (technical feasibility, legal framework, cost-benefit expectations, etc.) to the strategy development, you will be able to make a finished decision for the management very efficiently.
The strategy as a decision template – fit:
For referral marketing, trust the experience of 31 years and over 1000 successful projects.
You can look forward to innovative ideas and their first-class implementation in all aspects of reward systems and reward programs. You are in the best of company with PRODATA. Get off to a successful start with us!
