Every customer ticks differently – you know that. But between B2B and B2C, pushing just the right buttons in the marketing mix is still a real challenge. An ever-increasing number of customers’ purchasing decisions are made at the point of sale. Today, 70% of purchasing decisions are made on the basis of emotion – which is why it is so important to offer consumers decisive added value through sales promotions.

Potential customers are more likely to buy if it is a special offer or a time limit on a sales promotion. This is precisely where sales promotion comes in. It is important for a successful sales promotion to communicate and emphasize the exclusivity of your sales promotion in a clearly defined way.

The importance of sales promotion activities has increased steadily in recent years. More than half of purchasing decisions are made at the point of sale (POS). This is precisely why our goal is to successfully deploy sales promotions in retail (B2C), as well as in distribution and specialized trade (B2B).