Digitalization is changing the way we inform ourselves about products, buy them and consume them. Internet giants such as Amazon, price comparison portals and questionable online stores from China are putting massive pressure on prices and thus raising new standards and expectations on the part of the distributor and the processor.
Thanks to Google and Co., there is maximum transparency today and the competitor is only a proverbial click away. In order to operate successfully in multi-level B2B sales, it is usually no longer enough to “just” deliver top products. Additional arguments beyond price are playing an increasingly important role.
Don’t be left behind by the competition! To counteract this, it is useful to take a closer look at the different varieties and benefits of loyalty systems.
We’ll work with you to develop a loyalty program that keeps your processors excited and provides your channel partners with an overarching, customer-centric loyalty solution that allows them to drive efficiency and profit.
Success factors for a loyalty program
Three steps to success
Strategy & Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a loyalty program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Once the conceptual specifications for your loyalty program are established, our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
Operation, reporting and further development
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your loyalty program.
Loyalty systems from PRODATA perfectly tailored to your needs
% motivated employees