• Bonus programs

    Simply achieve more with your customers

    PRODATA – Your full-service agency for successful bonus programs

    Contact us now.


Motivate your customers to collaborate more and better.
PRODATA – Your full-service agency for successful bonus programs.


Do you know the situation? Your customers keep informing themselves from purchase to purchase. Competition from the Internet and constant price comparisons are making the battle for regular customers increasingly difficult.

How can you break out of this sometimes ruinous downward spiral and retain customers for the long term?


The solution is represented by the various instruments of customer loyalty. Studies have shown that respondents see significant added value in customer clubs that is decisive for their purchase.

With intelligent rewards, benefits and service modules, a high impact can be achieved with your customers.
Used correctly, a bonus program can make a significant contribution to your company’s success.

Change your customers’ behavior through targeted challenge and reward.
With intelligent and dynamic sets of rules, you control and reward targets individually, per customer appropriately,
the giving of advantages and communication.

Bonus programs individually adapted to your marketing and sales goals, create incentives for loyalty and closer as well as longer cooperation.

4 of over 60 goals (KPI’s) you can achieve with us

Fewer terminations and more customer satisfaction

More turnover

Higher Share of Wallet

Gaining customer data and optin’s

Convinced? You have questions ? Offer ?

Get free advice without obligation.

Contact us now.

The interactions of an intelligent bonus program

The perfect mix of behavioral rewards and incentives

How can your company successfully implement a bonus program?

Charge your products with arguments and incentives beyond price
and intelligently manipulate customer behavior.

  • After joint, methodically secured <br> development of the concept, we set the <br> jointly decided processes in software <br> and systems.

  • Subsequently, the advantage worlds and services as well as the entire communication are built up. These modules adapt precisely and tailor-made to your needs and specifications.

    Subsequently, the advantage worlds and services as well as the entire communication are built up. These modules adapt precisely and tailor-made to your needs and specifications.

  • PRODATA is able to develop your individual bonus system based on proven methods and years of experience, which will convince customers of your product and services and bind them emotionally.

  • Behind every customer loyalty system are processes of content and benefits perfectly tailored to your individual target group.

    Behind every customer loyalty system are processes of content and benefits perfectly tailored to your individual target group.

Motivate your customers to achieve their goals. Reward this behavior.

This increases the incentive to connect as closely as possible with your company.
Increases i.d.R. of 15% – 40% we can achieve for you!

Get a no-obligation consultation on the subject of the bonus program now.

Convinced? You have questions ? Offer ?

Get free advice without obligation.

Contact us now.

Examples of premiums and benefit worlds

As a full-service agency, PRODATA offers you the whole world of motivational benefits, rewards, services and incentives.
So we offer over 50,000 reward items, 400 digital coupons, travel, events, B2B marketing efforts, purchasing benefits, collaborative partner offers and much more – Customized together for maximum impact of your program.

These advantages are complemented by your own benefits, services and advantages, which we seamlessly integrate into the program.

  • over 50,000 rewards to choose from

  • Exclusive tickets for events

  • Money can’t buy events and VIP packages

  • Cash Back Services

  • Marketing and service modules

  • over 10,000 individual travel offers

  • Your own advantages, benefits and services

  • over 400 different vouchers from Amazon to Zalando

Technical modules and features

With our various service and system modules, we can implement your ideas in a customized, fast and efficient manner.
From small and inexpensive to multinational, multilingual systems.

The technical framework is flexible and modular, so your program can be perfectly customized, extended and built according to your needs. We work with you to define your leading customer loyalty system, tailored to you, your customer and for maximum impact on the front and back end. Whether interfaces, the connection of third-party software, hundreds of function modules or different language options – you have the choice of implementation. Whether web, app, wallet, loyalty card or hybrid approaches.

Maximum motivation for your customers! Reward your customers for their buying behavior with the right smart earn rules. In different bonus campaigns, with sub-target groups, by location, on a specific date, by customer level or couponing or vouchers – Determine the reward and impact mechanisms completely individually! The processes can be controlled and monitored fully automatically thanks to our engine. An unlimited number of rules and levels down to the individual customer level can be represented.

Content, benefits, promotions and communication are played out in a way that is precisely tailored and dynamic to the customer profile. In this way, you achieve maximum impact and motivation with each customer, as they are picked up exactly where they are. Thanks to trigger-based engine solutions, for example, you can control all advertising and promotions easily and simply, as well as cross-media. This allows customer communication, marketing and action campaigns to be automatically managed at a personalized customer level. As a full-service agency, we are happy to provide you with all services, hotlines and complete customer service. Likewise, texts, graphics and advertising campaigns can be developed and implemented for you.

For optimal impact with your customer, we present rewards, services and benefits on all channels, websites, apps and in emails in a rule-based, automatic, attractive and personalized way at the customer level. State-of-the-art reward stores and e-commerce systems manage and control over 50,000 rewards, hundreds of vouchers, 300 suppliers and much more. In addition, your own services, benefits and rewards can be controlled arbitrarily and dynamically according to status class, point level or other parameters. Each customer thus sees exactly what motivates them to work more closely and more with you.

As a full-service agency, we take over your benefits and rewards management completely, right through to payment management. You don’t have to worry about customer support either: We provide you with complete service from a single source!

Take advantage of customer insights! With the help of our sophisticated customer loyalty programs and the CRM they contain, you can permanently view and change current customer data and create individual reports that you can use to segment your customers or to address sub-target groups with precision. Not only can you save money on your marketing activities, you can also manage your sales activities in a more targeted way.

Thanks to the support of all common interfaces and systems (SAP, ERP, CRM and many more) and the possibility of SSO, the integration of purchase data, customer profiles and interfaces becomes child’s play. We adapt to your infrastructure. Your customers’ sensitive data is not only worth its weight in gold, but also secure!

Motivate and reward your customers to take the next appropriate step in your direction through automated, data-driven intelligence.

We can create your flexible and modular customer loyalty framework from over 800 different system modules. This means that they are always future-proof, scalable and open for flexible extensions and adaptation of technology and interfaces as well as third-party software connections.

All interfaces are possible – your new platform can be easily connected to your existing IT thanks to variable interfaces.
Whether common API, SAP connection, Salesforce, Siebel or single sign-on, our IT experts will find a way! The system adapts to your infrastructure, so there is minimal implementation effort for you.

Our services at a glance

  • Beratung

    Mit unseren wissenschaftlich fundierten Methoden und unseren best practice Know-How führen wir Sie zielsicher zu Konzepten welche Ihre gewünschte Wirkung entfalten.

    Wir beraten Sie kompetent und lösungsorientiert anhand Ihrer individuellen Markt und Ausgangslage. Zudem entwickeln wir ein passendes Zielbild und die notwendigen Schritte um Ihre gewünschte Markt- und Kundenverhaltensänderung zu erreichen.

  • Konzeption

    Die konkrete Konzeption umfasst die individuelle an Sie und Ihren Markt angepasste individuelle Lösung. So beinhaltet diese Entscheidungsvorlage und der Konzeptentwurf z.B. die Module Vorteilsdefinition, Ziele Ihres Unternehmens, Onboarding, Kommunikation, Recht, Technik und Prozesse, KPI Werte, Betriebsprozesse und Partnering. Ebenso konkrete Antworten zu Setup Kosten, Betrieb und Dauer bis GO Live.

  • Aufbau und Betrieb Software & Systeme

    Mit unserem Micro Service basiertem Loyalty Framework und den über 600 einzelnen Loyalty Funktionen können wir Ihren maßgeschneiderten Kundenbindungsprozess passgenau, schnell und kostengünstig aufbauen. Nur wenn die IT exakt der Kommunikationsstrategie folgt und diese perfekt umsetzt kann der gewünschte Erfolg eintreten.

  • Programmierung

    Individuelle Programmierung von Datenbanken, Schnittstellen und Web oder APP Anwendungen. Wir passen uns perfekt an Ihre IT Umgebung und Schnittstellen an, um mit minimalen Aufwand für Sie die nahtlose Integration in Ihre Infrastruktur zu gewährleisten. Durchgehende Daten und IT Prozess bei maximaler Flexibilität gewährleisten, dass Ihre geplanten Marketing- und Vertriebsprozesse perfekt umgesetzt werden.

  • Prämien- & Vorteilsmanagement

    Bei Prodata erlebt der Kunde passgenaue und motivierende Vorteilswelten, z.B. Waren, Services, weitere Vorteile und Leistungen in Ihrem gebrandeten Vorteilsshop. Seine Zufriedenheit wird garantiert durch eine hohe Verfügbarkeit, schnelle Lieferzeiten zum besten Preis und einen Rundum-Glücklich Service.

  • Marketing & Kommunikation

    PRODATA bietet Ihnen Kampagnenmanagement im Full Service. Von der Planung, Erstellung bis hin zur Versendung Ihrer Kommunikationsmaßnahmen sind wir Ihr professioneller Partner. Zu Beginn erstellen wir gemeinsam ein Konzept und planen die einzelnen Kampagnenschritte. Wir übernehmen Planung, Gestaltung und Optimierung aller Ihrer Marketing- und Kommunikationsmaßnahmen und das crossmedial über alle Kommunikationskanäle hinweg.

  • Support

    Sei es der Endkunde selbst oder der Mitarbeiter des jeweiligen Projekts: Wir betreuen Ihr Projekt ganzheitlich und auf Wunsch eigenverantwortlich. Ihr Projektmanager und die Service Teams stehen Ihnen für alle Fragen und Wünsche, sowie für Weiterentwicklung, Kommunikation und Partnerbetreuung  zur Verfügung. Für die Vorteilswelten stehen Ihnen eigene Experten zur Verfügung, welche mit Ihnen zusammen das Angebot und den Einkauf optimieren.

  • Projektmanagement

    Bei uns erhalten Sie einen festen Projektmanager, der Ihnen über die gesamte Dauer des Projekts kompetent zur Seite steht und mit Ihnen an der Verwirklichung Ihrer Ziele arbeitet. Ganz egal, für welche Lösung oder für welches Programm Sie sich entscheiden, wir haben den passenden Ansprechpartner für Sie!

Time & Budget

We can do from small, fast and cheap to high-end and international.
Small bonus programs start well below €10,000 and are ready to go in as little as 6-8 weeks.

We will be happy to provide you with a free quote for your ideas and wishes.

Benefit from the experience of 30 years and over 1000 successful projects

Do you have any questions? Contact us now without obligation.

Thorsten Heftrich
Founder and loyalty expert
0721 / 98171 111

The next steps to your bonus program


    Unverbindliches erstes Kennenlernen.


    Wie können wir Ihnen weiterhelfen?


    Konkretes Ausarbeiten eines individuellen Prozesses.


    Umsetzung Ihres Projekts.


    Wie geht es weiter?

Our free brochure tells you everything you need to know about customer loyalty

How to maximize the potential of your customers with customer loyalty
How digitalization can increase the efficiency of customer retention in marketing & sales
Tangible reasons for a professional program to increase customer loyalty
How PRODATA builds the right system for you

Convinced? You have questions ? Offer ?

Get free advice without obligation.

Contact us now.

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