The discount is the classic service of a customer loyalty system par excellence. Already in the post-war period there were the discount stamp booklets, which are counted among the earliest manifestations of customer loyalty measures. Its ease of use and low cost has led to its repeated revivals as part of a bonus program.
Another reason why the discount became a bonus classic is due to customer expectations and appreciation. Surveys consistently show that customers want a discount in the form of cash. A discount card system can bring about a change in customer behavior.
What are the differences and benefits between a discount card system and a bonus program?
The demarcation basically lies in the fact that a discount is granted directly and there does not have to be a collective benefit as in the case of a bonus program. The benefit and success are obvious, the direct discount binds the customer to your company. A discount card system can be implemented quickly, whether with classic loyalty cards or an app. In addition, you receive the advertising opt-in and thus valuable information about the behavior of your customers. In turn, you can use this information to target customers with advertising, which in turn can mean economic success for you.
Numerous companies, purchasing associations or trade associations are already successfully using a discount card system, thereby strengthening regional purchasing power. But a discount card system is not only interesting for this target group, but also for cities, municipalities and cultural associations, a well thought-out, intelligent system is a profitable investment.
Whether a combination discount and rewards programor a membership rewards program is right for you depends on your marketing and sales goals. The right tool for the right target group brings you maximum success. Let us show you all the variations in a personal conversation.
Discounts have the advantage that they are basically the simplest bonus instrument in terms of processing. We will show you how you can use a sophisticated discount card system to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction. With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation that lead to long-term customer loyalty. Start with a discount card system. Give your customers an instant discount and automatically learn more about your customers.
The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently associated with your company.
Increase the loyalty and satisfaction of your customers and your sales.
PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:
Stage 1 - Strategy & Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.
The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Stage 2 - Realization
Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Stage 3 - Operation, reporting and further development
At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.
Request a free and non-binding consultation now!
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to firstname.lastname@example.org.