Customer Club & More
Achieve more with your customers.
Offers and communication in perfection.
at the right time – in the right place
Create customer proximity
Invitation to special and exclusive events

Customer club & bonus systems

Full service agency with conception, software, advantage world and all service worlds

Take off with modern customer clubs and bonus systems for more sales and loyalty

Those who are members of a customer club remain loyal to the company for longer. But the expectations of a customer club are high.

A customer club is clearly different from the mere issuing of a customer card and is thus also distinguished from a pure dialog program. Setting up any standard scope of services or anything that can be given away free of charge within the company as a customer loyalty program is a sure way to failure, as unfortunately many studies and flopps on the market show time and again.

Therefore, it is essential to know as much as possible about the mechanisms of action in order to successfully build a customer club.

Successful customer clubs offer your participants high value. The club lives with numerous new forms of emotionalization, the enthusiasm of customers.

So start a customer club that doesn’t focus on discounts, but on shared social experiences. Many a customer would like to exchange ideas with like-minded people. Get him the opportunity to do so.

Don’t stand on the sidelines yourself, join in. In this way, you will also learn about many of your customers’ wishes and needs, to which you can tailor your offer even better.

What do you want to achieve?

Possible goals for your customer club

Optimize customer approach
Reduction in customer loss rate
Retaining existing customers
Win back customers
Increase customer satisfaction

Cross-selling
Data mining about your customers
Intensification of loyalty to your company
Extend customer life cycle
More sales/earnings per customer

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.

How can your company implement a customer loyalty program in the form of a successful, vibrant customer club?

Create arguments and incentives beyond price

If you manage to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction, you have won him over permanently. With regard to the development of customer loyalty programs, there are a variety of options for action. The following options should be highlighted here first:

Target group conception,
Entry Requirement,
Ways to attract participants,
Range of services offered by the customer club,
Intergration of the dealers into the club life

The marketing-strategic goal is to achieve a win-win situation in which the customer recognizes a clear bonus for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently associated with your company. We will guide you methodically and safely to your goal with the help of approx. 400 questions.

Increase the loyalty and satisfaction of your customers and your sales.

it is 7-10 times more effective to retain existing customers than to acquire new ones

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:

Stage 1 - Strategy & Concept

At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Stage 2 - Realization

Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.

Stage 3 - Operation, reporting and further development

At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.

Request a free and non-binding consultation now!

We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.

Call us at + 49 721 98171 – 333 or send us an e-mail to vertrieb@prodata.de.

Trust in the experience of 30 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!