Retain customers.
Successfully develop customer loyalty systems.

Customer loyalty

Establish, maintain and expand successful customer relationships.

How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services?

In addition, your customers voluntarily disclose their habits, interests and optins and you can advertise even better and more efficiently.
Measures taken by modern customer loyalty systems and customer loyalty programs can achieve this and much more.

A few selected facts and figures on customer loyalty

it is 7-10 times more effective to retain existing customers than to acquire new ones
More than 50% of all customer loyalty systems on the market do not meet the economic objectives
the successful customer loyalty programs can generate a lift in sales of 15% – 45% in the participating target group
ca . 40-60% of all potential customers max participate in the customer loyalty system

The (known) problem – and the solution

Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty to your products and services as a provider and, above all, to your brand is waning.

Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes the fight for the customer more and more difficult. How can you break out of this sometimes ruinous downward spiral and retain customers for the long term? The solution is quite simple: customer loyalty.

Bottom line: if customer retention is successful, it can contribute very massively to your company’s economic goals.

How can your company successfully implement a customer loyalty program?

Create arguments and incentives beyond price

With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation for the customer beyond the price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase.

If you manage to motivate the customer and change his behavior, his purchase argumentation chain by means of suitable customer loyalty measures in your desired direction, you have won him over permanently.

The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages beyond the usual price/performance ratio – or more clearly – why it is worthwhile for the customer to be more and permanently associated with your company.

Increase the loyalty and satisfaction of your customers and thus the turnover of your company through modern marketing measures.

How to safely achieve the goal of customer loyalty

More than 50% of all customer loyalty systems and customer loyalty programs on the market flop or fail to achieve their economic goals. Setting up any standard scope of services or anything that can be given away free of charge within the company as a customer loyalty program is a sure way to failure, as unfortunately many studies and flopps on the market show time and again. The professional conception of a successful customer loyalty strategy is one of the most important factors for your success.

As a specialist for customer loyalty, PRODATA will gladly take you by the hand with the help of a proven methodology and suitable measures. Our service will guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually tailored to you and your customers.

How do we proceed ? – First, a concept for your customer loyalty system is developed together. In doing so, we will methodically guide you to your goal of motivating and directing the customer on the basis of approx. 400 questions, as well as which communication, technology, profitability and controlling we need for this.

From hundreds of possible advantage types, thousands of products, and tens of different advantage and manipulation methodologies, we select the advantages that are right for you and your customers. With the goal of achieving maximum traction and attractiveness for your customers and for you that it still pays off well and increases the company and product success. It is our goal to optimize your advantage through customer loyalty – creativity beats money.

Based on this, the individual elements and services are professionally planned down to the last detail and recorded in a final decision document. The result is a concept that includes the strategy and the technical implementation in a software, as well as the economic efficiency and serves as a decision document for the release of the implementation.

As a next step, we build all systems, interfaces, logistics, campaigns and communication tools for you. After an extensive test, your new customer loyalty system is launched and successfully introduced to the market in accordance with the communication concept. In addition to all the daily work and jobs, we are happy to take over with you the cyclical control of the target parameters set on the customer. Continuous further development and optimization ensures lasting success.

We would be happy to advise you in a free consultation on the most important points regarding customer loyalty. Talk about tips and tricks for your individual program, but also the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it actually pays off.

Upon request, we will be happy to show you our methodology for a successful design of your customer loyalty system. Likewise, we will be happy to prepare an initial non-binding offer for you.

Three steps to successful customer retention

The development and operation of a customer loyalty system goes through three phases:

the conception
the creation
and the operating phase incl. continuous optimization.

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:

Level 1

Strategy & Concept

At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Level 2

Realization

Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.

Level 3

Operation, reporting and further development

At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!