Mercedes-Benz:
Connecting sales digitally.
Digital cooperation.
Built around the sales organisation.
PRODATA has implemented a Digital Dealer Hub in the automotive environment for Mercedes-Benz. The scope of services includes consulting, app or portal, CRM/ERP integration, implementation and operation.
The reference connects business design and technical delivery within a complex sales organisation. The hub provides a shared digital starting point for collaboration.
For your project, the practical question is how dealers and sales staff can quickly find the information, tasks and functions they need.
Understand the industry.
Connect the right capabilities.
Distinguish roles
Dealers, sales advisers, service teams and central functions have different responsibilities. A useful hub provides the information and processes relevant to each.
Connect processes
A portal unfolds its benefits in conjunction with existing systems. Data responsibility and handovers must be as clear as the visible user interface.
Encourage adoption
Digital access must fit everyday sales work. Clear workflows, effective onboarding and ongoing support help people adopt the solution.
Why a Dealer Hub is more than an information portal
Dealer organisations work across many touchpoints: advising prospects, following up offers, handing over vehicles, supporting service and developing customer relationships. For a new hub, we examine actual tasks and handovers. A large document library alone does not solve a process problem.
We identify which information needs to be centrally available and which interactions should produce a specific outcome. A prioritised initial scope supports adoption, while the architecture allows additional roles, markets or business areas later. These considerations explain our approach to your project; they do not define the Mercedes-Benz system's feature list.
Designed around the business.
Connected through delivery.
Consulting
Structure the business requirements for the Digital Dealer Hub.
Portal
Implement digital access for cooperation.
Integration
Include CRM and ERP processes in the project.
Operations
Connect implementation with ongoing operational support.
The services work together from business planning through practical implementation.
One access point.
Connected workflows.
Portal delivery and CRM/ERP integration are connected in the Mercedes-Benz project. For new projects, we therefore consider the interface and underlying data processes together.
What may each role view, edit or approve? Which system supplies each piece of information? We translate these questions into a clear, manageable solution.
Model the organisation and access rights clearly
Your enterprise project can distinguish dealer groups, individual locations, employees and central functions. Roles, access rights and delegation rules establish what each person needs to see and may do. Organisational relationships remain intact when staff change.
Business and IT teams develop the permission model together, including clear approvals, controlled account creation and deactivation, and appropriate logging. Central sign-in can be assessed against your infrastructure. These are options for your project, not confirmed features of the reference system.
Connect sales, after-sales and incentives
Your automotive programme can include sales advisers, service teams and external channel partners with distinct objectives. Alongside completed sales, it can recognise qualifying advisory steps, training, documented service activities and agreed quality objectives. The role model separates personal recognition from business benefits.
Sales promotion for finance and insurance products can form a separate programme area. Commercial vehicles and trucks may require different cycles, customer roles and performance metrics from passenger cars. These options are tailored to your business and are not presented as features of the Mercedes-Benz case.
Illustrative classification for comparable projects.
No representation of customer architecture.
The Mercedes-Benz case combines a Digital Dealer Hub with consulting, app/portal, CRM/ERP integration, implementation and operation.
From the portal project
to connected sales processes.
Do you want to consolidate dealer access, simplify partner processes or support sales activity more effectively? The dealer hub approach offers a starting point for connecting organisation, technology and activation.
We distinguish consumer loyalty, sales-team incentives and service-team motivation. Each audience receives suitable rules and benefits, while overall management supports your market objectives.
Choose the service scope that fits your business
PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.
Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.
Right for the vehicle segment.
Fits the business model.
An enterprise programme can accommodate passenger cars, commercial vehicles, trucks, fleets and related financial services within a shared framework. Design follows the different decision-makers and purchasing cycles. Fleet relationships have different requirements from private vehicle purchases or service contracts.
Your project can combine central rules with market-specific campaigns and roles. Clear ownership and relevant metrics for each audience keep customer loyalty and sales management distinct yet coordinated across business areas.
Your project.
A concrete next step.
Prioritize sales tasks
Which tasks should dealers, sales and service teams complete in the hub? We use these to define a valuable initial feature set.
Clarify access and processes
We align roles, data sources and handovers between headquarters, the dealer network and existing systems.
Plan for sales and after-sales
Additional incentives for sales, qualification and service can be planned as a separate component for your project.
From objectives to a practical roadmap
We start with your enterprise programme's objectives, audiences and constraints. A current-state review, participant journey and shared vision reveal where changes can create most value. We develop prioritised requirements, an initial data model and a system map, giving business, IT and management teams a shared basis for decisions.
The roadmap distinguishes a focused starting scope from later development stages. Dependencies, effort and responsibilities become transparent. A responsibility matrix defines PRODATA's tasks and the decisions that remain with your organisation. Existing programmes, contracts and resources are included, giving you a practical next step aligned with the long-term objective.
Assure quality before launch and during operations
We plan business acceptance and operations together. Registration, permissions, rules, data exchange and common exceptions become concrete test scenarios. Before rollout, we define owners, escalation paths, training and handovers. Quality extends beyond the visible interface.
During operations, participant enquiries, technical monitoring, reward processes and communications can be connected through agreed service workflows. Scope and response times follow your needs. Changes undergo clear assessment and approval, enabling development without every new campaign creating unplanned daily work.
Measure impact and direct investment
We distinguish usage, behaviour and commercial contribution. Registrations alone do not show whether relationships are becoming stronger. We agree suitable baselines, observation periods and metrics before launch, including active participation, repeat purchasing, relevant sales activities, processing performance or service quality.
Evaluation should support decisions: which audiences does the programme reach? Where do people drop out? Which activities relate to the intended business outcome? Where feasible, we plan comparison groups or time-based comparisons. Findings inform prioritised improvements.
From proven examples
to your own programme.
What has PRODATA implemented for Mercedes-Benz?
PRODATA implemented an automotive Digital Dealer Hub. The confirmed scope also includes consulting, app or portal delivery, CRM/ERP integration, implementation and operations.
What distinguishes a Dealer Hub from a website?
A dealer hub supports digital collaboration with dealer and sales organisations. Your project can connect roles, information, tasks and system processes. The scope follows the workflows of your participants and organisation.
Can sales and after sales be incentivized separately?
Yes. A new programme can define appropriate objectives, rules and benefits for sales advisers, service teams and external partners. Measurable activities beyond sales can also be recognised. This extension is designed specifically for your project.
Are programmes for commercial vehicles and fleets possible?
Yes. We consider drivers, fleet managers, procurement, dealers and service roles separately. Purchasing cycles, service relationships and sales objectives shape the concept, producing a tailored solution rather than copying a passenger-car programme unchanged.
How are existing systems taken into account?
CRM/ERP integration is part of the confirmed project scope. For your project, we assess existing applications, data ownership and required handovers. This defines integration scope, test cases and exception processes without assuming a particular platform provider.
How do we start our own dealer hub project?
In the initial consultation, we clarify audiences, organisational levels, key workflows and existing systems. We prioritise the processes with the greatest value and agree next steps for business design, technical assessment and piloting.
Project basis: published PRODATA references and approved project scope. Reference overview and customer feedback. Historical project experience; no statement about current contract status. Additional concepts are explicitly options for your own project. All industry images are AI-generated illustrations, not photographs of customers, employees or projects. Updated: 3 November 2026.
How will you connect
Dealers, sales and service?
Your next step towards the right loyalty programme
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let's talk about your project
Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.
Experience that moves
your project forward.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland. We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.
Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.
