Attract participants.
Activate them personally.
Attract & welcome
Invitations, landing pages, registration and welcome boxes make getting started easy.
Activate personally
Website, app and messages lead each participant to the appropriate next step.
Retain & develop
We follow up, create new reasons to participate and win back inactive members, including by phone.
Your programme.
Our daily marketing mission.
PRODATA plans, creates and manages all participant communications for your loyalty programme. We attract participants, support registration, organise welcome boxes, encourage first use and develop the relationship over time.
Our work covers campaign concepts, copy, images, personalised content, delivery, website and app updates, printing, fulfilment and personal follow-up. We configure processes, handle responses and improve activities based on their impact.
You define objectives, brand and budget. We deliver the marketing plan. One accountable team coordinates creative work, technology, logistics and telephone outreach for consumers, business customers, partners, sales and service teams.
Turn interest
into participation.
We explain why your programme matters to each audience and guide people from first contact to registration. We develop messaging, design materials and deliver recruitment campaigns online, at the point of sale and through your sales and partner organisations.
Invitations, landing pages and campaigns
We create audience-specific landing pages, registration journeys, invitation emails, social and advertising visuals, QR-code materials and postal mailings. Existing customers might receive an invitation focused on their specific benefits, while new customers arrive on a tailored landing page. Campaign source and registration data inform the next communication.
Enable sales, trade and referral channels
Your field sales team receives conversation guides and personalised invitations. Retailers and wholesalers receive materials for counters, sales conversations and digital channels. Referral campaigns can involve existing participants. PRODATA coordinates copy, design, production and distribution, and identifies which channels generate active participants.
Improve messaging and registration continuously
We examine where prospects abandon registration, which messages work and which questions recur. Findings lead to practical changes in copy, forms, images or the offer. Different audiences receive suitable entry journeys while your brand and agreed programme rules remain consistent.
Welcome.
Support the first success.
Registration is followed by a personal welcome, clear guidance and a compelling first reason to participate. PRODATA also manages physical welcome boxes , from contents and design through sourcing, personalisation, packing, delivery and enquiries.
Connect welcome boxes with digital onboarding
A new trade partner might receive a welcome pack containing a personalised letter, club information and selected items. A QR code leads directly to onboarding help in the portal or app. We tailor contents and presentation to the audience and handle sourcing, customisation, assembly, storage and delivery. Digital welcome messages and parcel information work together.
Complete registration and trigger first activity
We support confirmation, first login, voluntary interest preferences and communication choices. A specific first action follows: submit proof of purchase, complete training, use a benefit or place an initial order. Website, app and messages link directly to the relevant function and explain the personal value.
Follow up on incomplete steps
If the first activity does not happen, we respond to the actual barrier: missing login details, unclear instructions or an unanswered question. After an appropriate reminder, our team can call personally to explain the process and help. Once the step is complete, reminders stop and the next communication reflects the progress made.
From the first contact
to the active relationship.
Acquire
Explain benefits, invite people and support registration.
Welcome
Provide a welcome box, personal message and clear guidance.
Start
Guide first use and provide personal help when needed.
Develop
Make suitable offers, knowledge, status and benefits visible.
Win back
Recognise inactivity, understand the cause and create a new reason to participate.
The next communication follows the participant’s behaviour. Active members receive a relevant next prompt. People needing assistance receive help. Completed tasks no longer trigger reminders. We combine automated processes with personal support.
Every channel.
A personal approach.
Website & Portal
Personalised homepages, banners, campaign cards and recommendations highlight relevant benefits, available rewards and the next achievable status.
App & In-App
Personal content cards, prompts and short guides appear at relevant moments, such as after a first login or points credit.
Email & Push
Dynamic content and push notifications reflect interests, points balances and activity. Links open the relevant campaign, reward or task directly.
SMS & Messenger
Short reminders and service messages complement support through agreed, connected channels, respecting participant contact preferences.
Print & Welcome Box
Personalised letters, mailings and welcome packs create a tangible touchpoint. QR codes connect them to a personalised digital journey.
Phone & dialogue
We make targeted calls, explain how to get started, address objections and support participation. Conversation outcomes inform subsequent communications.
PRODATA creates the content and manages configuration, delivery and follow-up. Channels, systems, contact permissions, time windows and frequency are agreed for your programme.
Every participant.
A relevant next step.
Individual communications reflect each person’s situation: interests, role, language, previous activities, points and attainable benefits. We create relevant content for websites, apps and messages. New participants receive onboarding help; active members see their next opportunity to earn a relevant benefit.
Personalised homepages, offers and progress
We design individual content areas showing relevant campaigns, benefits suited to activity, current points or progress towards the next status. Someone interested in learning may see relevant training, while an engaged contractor may receive information about additional services. Content and calls to action match the profile and permitted data scope.
Coordinate the next action, channel and timing
We define which events trigger which responses: registration, first purchase, points credit, completed training, an attainable benefit or extended inactivity. Priorities determine which message comes first. Rules and, where appropriate, AI-assisted methods support content, offer and timing selection within the agreed systems. Data quality, business rules and traceable approvals provide the foundation.
Respond to reactions and avoid duplicate messages
Website, app, message delivery and personal support share a coordinated communication status. We implement contact limits, quiet periods and exclusion rules. Redemption ends the corresponding reminder. An open service case can pause promotional messages. Telephone contacts are recorded so the next automated message remains appropriate.
Understand every role.
Develop with purpose.
We motivate consumers, business customers, channel partners, salespeople and service teams with relevant content and tasks. The programme supports market development: reaching new audiences, building knowledge, introducing additional products and deepening relationships. Any meaningfully measurable target behaviour can inform communications and rewards.
Develop customers and trade partners systematically
New customers receive guidance, regular buyers see relevant additions, and engaged contractors discover training, workwear or marketing services. We design activities, explain benefits and support their use. Referrals, product registrations, feedback and service activities can also become agreed objectives.
Motivate salespeople, partners and service teams
Manufacturer, wholesaler and retailer sales teams receive role-specific campaign information, training, objectives and progress updates. A salesperson might see the next qualification step, while a service partner sees a relevant campaign. PRODATA creates materials, maintains content, reminds people of open tasks and coordinates personal calls or handover to the account team where needed.
Give inactive participants a relevant reason to return
We distinguish people who never started, were previously active or are waiting for an answer. Each situation needs a different reactivation journey: onboarding assistance, a relevant benefit or a personal conversation. A call can reveal the obstacle to participation. We record the outcome and adapt subsequent communications.
Make impact visible.
Improve every step.
We show how many participants join, get started, remain active or return, alongside the effort and costs involved. Findings guide improvements to content, offers, channels and processes. International programmes combine a shared brand with locally relevant language, campaigns and contact times.
Measure from registration to reactivation
Reporting can cover registrations by acquisition channel, cost per participant, first-activity rate and time, campaign usage, redemptions and reactivation. Feedback from calls and support reveals additional barriers. Evaluation follows your objectives and the data actually available.
Test messages, offers and processes
We might compare two welcome messages, different offers or reminder timing. Objectives, audiences and measurement periods are defined in advance. Where suitable, control groups help assess incremental effects. We also monitor unsubscribes and contact pressure. Effective variants enter ongoing operations; significant commercial changes are presented for your decision.
Account for countries, languages and local habits
Central content is adapted for language, local occasions, ranges, audiences and support channels. We coordinate translation, design, approvals, delivery, fulfilment and telephone outreach. Country organisations can manage their own activities while programme objectives, branding and reporting remain aligned.
You set the direction.
We deliver the work.
Plan & produce
Create campaign calendars, target groups, texts, image motifs, templates, landing pages, welcome boxes and conversation guides.
Configure & deliver
Align data and audiences, configure journeys, test content, update websites and apps, deliver messages and follow up by phone.
Maintain & Improve
Handle returned items and responses, record conversation outcomes, assess impact and implement the next action.
What PRODATA does in daily marketing
We coordinate schedules and suppliers, create content variants, maintain personalisation rules and audiences, check test deliveries and device layouts, and follow up on outstanding approvals. We then handle distribution, returns, responses, parcel fulfilment and telephone outreach. Campaigns, ongoing journeys and individual activities are planned together for a consistent participant experience.
How to keep control and overview
You decide objectives, budgets, branding, offers and key rules. PRODATA delivers an agreed marketing plan with clear responsibilities, deadlines and approvals. You receive reports and practical improvement proposals. We can manage the agreed scope as a full service or complement your team with operational capacity, creative work, technology or personal support.
Practical answers
about your communications.
What does PRODATA do with loyalty marketing?
PRODATA can manage the complete marketing and communications operation: participant acquisition, creative work, landing pages, welcome boxes, onboarding, personalised website and app content, email, push notifications, other agreed channels and telephone follow-up. This includes campaign planning, technical configuration, day-to-day delivery, reporting and improvement.
Do you manage welcome boxes and delivery?
Yes. We develop contents and design with you, source and customise items, and handle assembly, storage, delivery and enquiries. Personalised letters and QR codes can connect the package with digital onboarding on your website or app.
Can each participant receive individual content?
Yes. Content can reflect role, language, interests, activities, points and attainable benefits. This enables personalised homepages, campaign cards, recommendations and relevant messages. Data, rules and system connections are defined for your programme.
Do you call participants personally?
Yes. Within the agreed scope, PRODATA provides telephone follow-up for onboarding, activation, open questions and reactivation. Contact permissions, call reasons, scripts and time windows are agreed. Outcomes inform subsequent support.
How do websites, app, e-mail and push interact?
An event or current programme status determines the next relevant step. We coordinate content, channels and timing. Messages link directly to the appropriate function. Completed tasks end related reminders, while contact rules prevent inappropriate or duplicate communications.
What role does AI play in personalization?
Within the agreed setup, AI can support analysis, content variants and selection of relevant prompts. PRODATA combines these capabilities with business rules, appropriate data and approvals. Suitable methods depend on objectives, available data and existing systems.
Can sales partners and service units be activated?
Yes. Consumers, business customers, partners, salespeople and service teams receive role-specific content, tasks and benefits. Alongside sales, training, product registrations, referrals and agreed service activities can trigger communications and rewards.
How do we keep an eye on goals, costs and impact?
You define strategic objectives, budgets and key approvals. PRODATA delivers the marketing plan and reports on acquisition, initial activation, participation, reactivation and costs. Tests and practical recommendations support ongoing development, including across multiple countries.
More active participants.
We take care of the communications.
Your next step: Marketing & Activation
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let’s discuss your project
Where do participants stall: before registration, during onboarding or after first use? In a free initial consultation, we discuss your audiences and explain which communications and operational tasks PRODATA can manage for you.
PRODATA. Your partner
for the whole programme.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, combines consulting, in-house software development, reward management, programme operations and communications. Your contact is Thorsten Heftrich, Managing Director and Loyalty Consultant. Choose the support you need, from an individual module to coordinated programme delivery.
