Customer clubs, partner programmes, sales promotions, status and reward models aligned with your audiences, purchasing decisions and business model.
FIND YOUR APPROACH
Engage trade businesses. Verify product purchases.
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Build service loyalty. Engage dealers.
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Develop partners. Grow product adoption.
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Encourage repeat purchases. Connect channels.
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Strengthen relationships. Make service valuable.
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Improve onboarding. Strengthen customer relationships.
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Demonstrate customer value. Engage trade partners.
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Connect professional audiences. Make knowledge accessible.
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Encourage return visits. Connect guest benefits.
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FOR MARKETING, SALES, CRM AND CUSTOMER EXPERIENCE
Customer clubs, partner programmes, sales promotions, status and reward models aligned with your audiences, purchasing decisions and business model.
ProLoyalty, digital member access, system integration and, where purchase evidence is required, AI-assisted PROLoyalty INVOICE™.
Communication, reward processes, member support and continuous improvement within the agreed service scope.
WHICH APPROACH FITS YOUR BUSINESS?
Repeat purchases, product usage and customer value take centre stage.
The point of sale, online shop or customer portal provides the touchpoints. Define customer identity, qualifying purchases, redemption and returns. Relevant examples include retail and direct travel bookings.
Partner engagement and verified sell-out matter.
Distinguish a manufacturer's shipment from the end customer's purchase through a dealer. Define company roles, product matching and proof of purchase. Relevant examples include skilled trades, industry and dealer networks.
Relevant service between contract events keeps you close to customers.
Contract status, continuing eligibility and benefit use are distinct events. Plan transparent transitions and clear service ownership. Relevant examples include energy, telecommunications and financial services.
Answer five questions before launch: Who participates? Which activities qualify? What evidence is reliable? What benefit is earned? Who handles exceptions? A suitable solution connects these answers with a measurable business objective. Registrations alone do not demonstrate customer loyalty or incremental sales.
INDUSTRY UNDERSTANDING MEETS DELIVERY
We consider audiences, purchase occasions, channels and service requirements together. These inform programme rules, data requirements and technical implementation. Industry knowledge provides useful starting points; the detailed design is tailored to your organisation.
Customer, partner and employee programmes can support a shared objective. Roles, permissions and benefit rules remain clearly defined. Together, we decide which technical foundations should be shared.
ONE INTEGRATED OFFER
First, we clarify audiences, customer value and intended impact. A focused pilot covers real member and service scenarios. Acceptance is followed by launch, support and improvement. Metrics and feedback show where adjustments are needed.
We consider CRM, ERP, e-commerce and other data sources in the context of your project. Systems of record, responsibilities and handovers are agreed before implementation. The initial scope follows the information available and your priorities.
FURTHER OPPORTUNITIES FOR YOUR PROGRAMME
A loyalty or incentive programme can support your market development strategy: reach new audiences, engage partners and expand adoption of your brand. Alongside customer programmes, you can run dedicated incentives for sales staff, distribution partners and service teams.
Manufacturers, product providers and other programme partners can develop campaigns for sales and service teams or co-fund them with the employer. End customers, B2B customers and employees have separate roles, objectives and reward rules.
Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.
Sales are not the only qualifying activity. In principle, any measurable behaviour can become a programme objective, supported by rewards and appropriate incentives. The prerequisites are a permissible objective, reliable evidence and clear rules. Examples include qualified leads, completed training, product registrations, consultation appointments, portal use, service activities and useful feedback.
Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.
Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.
PRODATA combines purchase incentives with knowledge, service and voluntary feedback. Mobile wallets, beacon and geofencing triggers, and card linking extend access options. AI-assisted churn predictions and personalised performance promotions support targeted engagement. Audience, data, consent and the intended outcome determine which components we use.
Start a new programme or develop an existing one. We assess barriers, benefits, data and operations together. When switching programmes, we explicitly plan for existing entitlements, balances and communication.
Multi-tenant and coalition loyalty support separate tenants and shared partner programmes, including clearing between tenants. Roles, budgets and entitlements remain attributable. Languages, catalogues, reward availability, support and local approvals are planned by market. Published international PRODATA partner projects provide a concrete starting point for discussion.
Participation is the beginning. Depending on the project, the relevant outcomes may be active use, qualified purchases, return visits or better partner support. Baselines, comparison groups and total costs are part of a meaningful assessment.
A digital programme needs clear ownership of data, rewards, communication and enquiries. PRODATA combines programme design, its own software development and agreed operational services. We define the initial scope together.
EXPERIENCE FROM DIFFERENT MARKETS
GOOD TO KNOW
We cover construction and skilled trades, automotive, industry and wholesale, retail, finance and insurance, telecommunications, energy, healthcare, and travel and tourism. Your audience, sales channels and intended outcomes determine the programme design.
An industry solution reflects typical purchase decisions, stakeholders and processes in your market. The detailed configuration remains individual: a dealer programme needs different evidence and service workflows from an end-customer programme.
We plan around your existing systems. Together, we clarify systems of record, required information and data handovers. Scope and technical design follow your requirements.
The agreed scope can include programme design, software, integration, communication, rewards, member support and improvement. Responsibilities and approvals are defined together.
Measurement starts with a concrete objective and a baseline. We assess active participation, repeat purchases, redemption and partner activity using suitable comparison periods. Individual metrics do not replace an overall economic assessment.
An initial consultation covers your audience, channels and plans. We then define the next steps for programme design, data assessment and initial scope, giving you a clear basis for decisions.
Yes. Measurable behaviour can be defined as a programme objective and supported by incentives. A permissible objective, reliable evidence and clear rules are essential. Examples include qualified leads, training, product registrations, consultation appointments, portal use, service activities and useful feedback. We agree the appropriate selection with you.
Yes. PRODATA also develops dedicated incentives for sales staff, distribution partners and service teams. Manufacturers, product providers and programme partners can design campaigns or co-fund them with employers. End customers, B2B customers and employees have separate roles, objectives and reward rules.
Loyalty Consultant and Managing Director
Boost customer loyalty. Increase sales: Let’s talk about your loyalty success.
