Six projects. Different markets.
One partner for strategy, software and operations.
Each business model places different requirements on a loyalty programme. Here you can see selected projects with different target groups and tasks – and the concrete contribution of PRODATA.
International partner programme with CRM connection.
Consulting, programme design, implementation and fulfilment connect programme strategy with everyday customer relationships.
Internationalization · CRM · Full Service
Connected partners. Across borders.
Consulting, app and portal delivery, and CRM/ERP integration combine with implementation and full-service operations.
Partner loyalty · Integration · Operations
One digital access point for the dealer network.
The Digital Dealer Hub connects portal, system integration and operation with the requirements of automotive sales.
Dealer network · Portal · Processes
Customer loyalty across stores and online retail.
Design, project management and operation of a customer card system, complemented by separately documented wallet experience.
Customer card · Design · Implementation
Customer loyalty strategy meets individual IT.
DERPART opted for the combination of innovative concepts and a tailor-made technical environment.
Strategy · Customer retention · IT
Connecting manufacturer, trade and customer relationships.
Planning, design, implementation and operation of a portal for sales and channel management and customer loyalty.
Sales management · Portal · Full service
These images illustrate the industries; they are not photographs of the customer projects. References document project experience and do not indicate current contract status.
Programme mechanics alone do not create impact. Participants need to understand the value. Systems must work together. Communications need to arrive at the right moment. And operations must handle cases that fall outside the standard process.
PRODATA treats these tasks as a connected whole. Our projects show how strategic consulting, technology and operational delivery complement one another.
We start by deciding together which behaviours the programme should encourage and which benefits participants receive. This defines requirements for rules, interfaces, data and communications. Operations are part of the initial design: responsibilities, participant enquiries, reward processes and changes must fit the programme.
We explicitly agree which services PRODATA will provide, which tasks stay with your team and which partners are involved. You can build the complete programme with us or add selected capabilities. Shared objectives hold the collaboration together.
A programme should be relevant in everyday life: through understandable advantages, appropriate communication and good services. For B2C and B2B customers it is important whether participation offers a comprehensible benefit.
Manufacturers, retailers and contractors have different roles. A carefully designed partner programme creates relevant incentives, clear responsibilities and stronger connections for collaboration.
Salespeople, external channel partners and service teams can have their own programme roles. Objectives, evidence, approvals and benefits are tailored to each audience.
Depending on your objectives, a programme can recognise training, product registrations, qualified referrals, advisory activities or services. The link to business strategy must be clear: which activity should change, how can it be reliably recorded and which recognition matters to the audience?
PRODATA translates these questions into a programme concept. Personal and company-level incentives, team objectives and individual goals are deliberately distinguished. These are options for your project; the specific features used in a reference project are described in its case study.
A reference is most useful when its key circumstances resemble your project. Industry is a good starting point, alongside sales channels, audiences, existing systems and your team’s responsibilities.
In the initial consultation, we work out which experiences are transferable and where your programme needs its own approach.
Who should become active: consumers, business customers or people working in partner sales? Are purchases captured directly or evidenced across additional sales channels? Which data already exists? Which tasks should remain within your organisation?
Future expansion also matters. Additional countries, brands, benefits or participant groups change the requirements. We consider these early so the initial scope supports your long-term objectives. A useful project comparison informs decisions and clarifies next steps.
The selection includes international customer loyalty and partner programmes, a customer card programme, a Digital Dealer Hub and a portal for sales and channel management. Each case describes PRODATA's documented contribution, helping you identify relevant experience and explore it in a discussion.
Yes. PRODATA combines consulting and programme design with software development, integration and operational services. The agreed scope can also include rewards and benefits, communications, activation and support. Together, we define responsibilities, interfaces and the scope of collaboration.
Yes. A new programme can include consumers, B2B customers, channel partners, salespeople and service teams, with appropriate roles, objectives and rules. Company-level benefits and personal incentives are designed separately and coordinated with the responsible stakeholders.
Yes. PRODATA has documented experience with international customer loyalty and partner programmes. For your project, we consider a common programme core and local requirements. Country organisations, roles, communication, benefits and operational processes are designed to match the planned scope.
Yes. We start with your objectives and current position, reviewing participant experience, rules, data, systems and operations together. This leads to a prioritised development plan. When changing systems, existing accounts, entitlements and communications are explicitly included in migration planning.
In the free initial consultation you describe your task, the most important target groups and existing framework conditions. We classify suitable project experiences and discuss the next step. This can be a workshop, a conceptual phase, a technical analysis or a clearly defined pilot.
Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland. We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.
Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.
Loyalty Consultant and Managing Director
Boost customer loyalty. Increase sales: Let’s talk about your loyalty success.
