ROTHENBERGER:
Connecting international partners.
A strong brand.
A connected programme.
ROTHENBERGER describes working with PRODATA throughout the programme lifecycle: strategic consulting, concept development, implementation and ongoing fulfilment.
An important component is the direct connection to the CRM system. According to the customer, it opens up extended possibilities for a customer-centric approach.
The project demonstrates the value of connecting programme design, technology and operational support for international customer loyalty.
Build closer relationships.
Across markets and touchpoints.
Common direction
An international programme needs a clear direction. Customer benefits, branding and business objectives must align so individual activities form a coherent whole.
Connecting data meaningfully
CRM integration connects the programme with customer communications. Technical handovers need to support business objectives and make information available in the right context.
Deliver in everyday use
Launch is the beginning of ongoing operations. Fulfilment, support and adaptation therefore belong in programme planning. Collaboration must remain effective beyond go-live.
What makes international customer loyalty demanding
Business customers and partners judge a programme by whether its benefits fit their work and participation remains simple. Markets, organisations and sales channels differ. A coherent concept connects these perspectives without adding unnecessary complexity for participants.
For a comparable project, we consider audiences, touchpoints, benefits and operational tasks together. We identify central decisions and appropriate local adaptations early. Business planning establishes a foundation that remains useful as the programme expands.
Strategy and implementation.
Through continuous collaboration.
Consulting
Working together on strategic issues and the orientation of the customer loyalty programme.
Programme design
Develop the idea into a coherent programme concept.
Implementation
Transfer the concept into practical and technical implementation.
Fulfilment
Support the live programme with ongoing operational services.
Connect consulting with programme design
ROTHENBERGER identifies strategic consulting and concept development as parts of the collaboration. This connection matters in a full-service approach: the vision must be specific enough to define requirements for participant journeys, technical implementation and ongoing support.
For your project, we agree the deliverables together. These may include an audience model, programme mechanics, a communication concept and a prioritised implementation plan. The exact scope follows your needs and is agreed before delivery.
Implementation and ongoing fulfilment
The published testimonial also covers implementation and ongoing fulfilment. The collaboration therefore extends beyond concept development, connecting technical and operational work on a shared business foundation.
For comparable programmes, we plan test cases, handovers and responsibilities alongside ongoing operations. Changes to rules, communications or benefits should be traceable. The specific tasks PRODATA manages are defined in the engagement.
Connect the programme.
Develop customer communications.
The direct CRM connection is explicitly highlighted by ROTHENBERGER. The customer sees this as an extended opportunity for a customer-centric approach.
For PRODATA, integration is therefore more than a technical interface: it should support the connection between programme, customer relationship and communication.
What matters in a comparable CRM integration
We first clarify which system provides each type of information and how the programme will use it. Identities, data quality, permissions and changes require clear rules. Handling errors and incomplete records is equally important.
This defines appropriate handovers and responsibilities. Existing systems and your IT team's requirements are considered from the start, giving business and IT teams a shared basis for decisions.
Illustrative business model, not the customer project's system architecture.
Together, we were able to take our international customer loyalty programme to a new level.
Head of Marketing, ROTHENBERGER Group
In its published testimonial, ROTHENBERGER also highlights the direct CRM connection and professional collaboration from consulting and design through implementation and ongoing fulfilment.
A strong starting point.
For your own programme.
Do you want to retain trade customers, activate a partner network or reach indirect sales channels more effectively? The ROTHENBERGER project offers a practical starting point for discussing an international programme with strategic, technical and operational support.
We develop your own concept from your business model. Participants, manufacturer sales, trade and service may need different roles and incentives.
Plan additional programme roles deliberately
A new programme can include wholesalers, their salespeople, manufacturer sales teams and service units alongside trade customers. Each group needs appropriate objectives, access, evidence and benefits. Personal incentives and business services are deliberately distinguished.
Key accounts can also receive dedicated support, programme access or agreed management options. Together, we choose the features that support your sales organisation and provide clear value for the people involved.
Align measurable behaviour with market objectives
A loyalty programme can promote more than just buying. Training, product registrations, qualified recommendations, consulting activities or services can be considered for your project. The starting point is a business goal and a reliable proof of the desired activity.
This connects customer loyalty, partner development and market expansion. Impact is assessed against suitable baselines and metrics, agreed before launch.
Clear in concept.
Reliable in implementation.
Business clarity
Objectives, benefits of participants and programme rules are clearly described. This allows marketing, sales, IT and operational teams to decide on the same basis.
Connected responsibilities
Programme design, technology and ongoing support are planned together. Handovers and responsibilities are defined within the project, rather than left until after launch.
Development with a long-term view
A programme remains changeable. New target groups, markets or benefits will be tested to see how they fit the existing model and your business goals.
How we start a comparable project
In the initial consultation, we review your objectives, key participant groups and existing systems. Information about sales channels, countries, current programmes and your team's responsibilities helps us identify a practical next step.
A workshop can resolve open design questions. A technical assessment can clarify data sources and integrations. A scoped pilot can test key assumptions before wider rollout. Scope, responsibilities and expected deliverables are agreed around your project.
Thinking internationally.
Stay close to people.
For a comparable international programme, we plan shared standards and appropriate local adaptations together. This covers language and communications, audiences, relevant benefits and collaboration with country organisations.
A clearly defined starting scope generates practical learning for expansion. Clear responsibilities connect business requirements, technical development and operational support across teams, creating a foundation that fits both the business and its people.
From proven examples
to your own programme.
Which PRODATA services does ROTHENBERGER describe?
ROTHENBERGER describes strategic consulting, concept development, implementation and ongoing fulfilment for an international customer loyalty programme. Its published testimonial also highlights direct CRM integration and professional collaboration.
What role does CRM connection play?
ROTHENBERGER highlights expanded opportunities for customer-centric communications. Its published testimonial does not specify the CRM software or detailed technical architecture. For your project, we assess the existing systems and required data processes.
Can this approach support indirect sales channels?
Yes. A comparable approach can suit manufacturers working with specialist retailers, wholesalers or contractors. Roles and programme rules follow your sales model. Relevant participant groups and evidence requirements are defined during programme design.
Can sales and service also be incentivised?
Yes. Salespeople, external channel partners and service teams can have their own roles and incentives. Objectives, evidence, approvals and budgets are agreed for each group, aligning the concept with different responsibilities in your sales organisation.
Can countries have different programme arrangements?
A new international programme can combine a shared core with local options for communications, benefits, roles and operations. Country organisations' requirements are included early in planning.
How can experience be transferred to my company?
In the initial consultation, we compare the key circumstances: audiences, sales channels, countries, systems and required services. This informs a distinct approach for your business, with a grounded assessment and a concrete next step.
Project basis: the published testimonial by Thomas Lödel, ROTHENBERGER Group, on the PRODATA reference page. The presentation describes documented project experience and no commitment to the current contract or programme status. Image motifs and process representation are illustrative classifications. Edited: 3. ==References==
How will you connect
Your customers and partners?
Your next step towards the right loyalty programme
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let's talk about your project
Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.
Experience that moves
your project forward.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland. We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.
Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.
