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  • NOT A CENT TOO MUCH.

    Customized software for your project.

Campaign management software

In marketing, campaign management has one main objective: customers should be addressed via the right communication channel and via the appropriate information offering at the right time.

This can be remedied by using campaign management software. For many marketing experts, this is currently one of the most important topics and is high on the priority list.

Because good software solutions serve as a great help in planning, controlling and evaluating the complex campaign process for any number of business areas, product groups or target groups in an orderly manner within the company. A high priority here is the integration of the various channels and the optimal control and measurement of success across all contact points.

All customer data converge in the system and can be evaluated immediately. This makes campaign planning many times more effective. In addition, analysis tools can be used to control and monitor ongoing campaigns and evaluate them thanks to reporting.

Your objective

  • More efficient planning and organization of your marketing campaigns

  • Customized campaign management software

  • Simple graphical campaign planning suitable even for non-technical users

  • Development and integration of a central marketing database

Our solution

  • Clear campaign management

  • Efficient response capture

  • Efficient project and data management services

  • Stability and security

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.

ANIKA – Individual and powerful

Our campaign management software ANIKA was developed on the basis of countless campaigns carried out on behalf of customers. The first assignment is with a decentrally organized banking group. During development, efforts were made to standardize the solution so that it is transferable to other industries.
ANIKA can be customized to meet individual customer requirements.

In addition to its core feature, graphical campaign planning with Visual Rules®, the software also offers campaign management, efficient response capture and powerful reporting. The central marketing database, a high-performance Oracle application, forms the data basis. Stability and security are based on normal banking standards.

Convenient overviews and search functions are available. When a new campaign is created, the campaign and associated measures are defined with all relevant information and stored centrally.

Beyond the software, PRODATA offers an integrated operating model in which essential parts of the project and data management are provided as a service. The server can be located either at the client’s site or at the hosting company.

Your next steps to success

Preliminary talk

Non-binding first meeting

Consulting

How can we help you?

Strategy

Concrete elaboration of an individual process

Specifications

What needs to be fulfilled?

Realization & Operation

Implementation and commissioning of your project

Trust in the experience of 30 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!

 
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Michelin
Barmer
Targo Bank

We can proudly look back on a large number of successful projects.

More references

Your direct contact

E-mail

Send us an e-mail:

vertrieb@prodata.de

Phone

Call us now:

(+49) 721 98 171 111

Address

PRODATA GmbH
Kriegsstraße 236
76135 Karlsruhe

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