In marketing, campaign management has one main objective: customers should be addressed via the right communication channel and via the appropriate information offering at the right time.
This can be remedied by using campaign management software. For many marketing experts, this is currently one of the most important topics and is high on the priority list.
Because good software solutions serve as a great help in planning, controlling and evaluating the complex campaign process for any number of business areas, product groups or target groups in an orderly manner within the company. A high priority here is the integration of the various channels and the optimal control and measurement of success across all contact points.
All customer data converge in the system and can be evaluated immediately. This makes campaign planning many times more effective. In addition, analysis tools can be used to control and monitor ongoing campaigns and evaluate them thanks to reporting.
ANIKA – Individual and powerful
Our campaign management software ANIKA was developed on the basis of countless campaigns carried out on behalf of customers. The first assignment is with a decentrally organized banking group. During development, efforts were made to standardize the solution so that it is transferable to other industries.
ANIKA can be customized to meet individual customer requirements.
In addition to its core feature, graphical campaign planning with Visual Rules®, the software also offers campaign management, efficient response capture and powerful reporting. The central marketing database, a high-performance Oracle application, forms the data basis. Stability and security are based on normal banking standards.
Convenient overviews and search functions are available. When a new campaign is created, the campaign and associated measures are defined with all relevant information and stored centrally.
Beyond the software, PRODATA offers an integrated operating model in which essential parts of the project and data management are provided as a service. The server can be located either at the client’s site or at the hosting company.
Non-binding first meeting
How can we help you?
Concrete elaboration of an individual process
What needs to be fulfilled?
Implementation and commissioning of your project