News / Press
Here you can find news and press releases from PRODATA
DERPART commissions Prodata as full-service IT system house for the introduction of its customer loyalty system
Prodata was commissioned by DERPART to design, create and operate its customer loyalty system.
The pilot phase will start with 50 travel agencies, with long-term cooperation envisaging an expansion to up to 450 travel agencies.
We are proud to welcome DERPART as a new customer and are looking forward to the successful implementation of the new customer loyalty system.
REAL commissions PRODATA to verify customer data in check-in/check-out processes for its new delivery portals Real.de and Hitmeister.de
PRODATA was able to prevail in a comparative competition against well-known competitors. PRODATA was clearly superior to its competitors in both qualitative and functional comparisons.
The aim of REAL’s international tender was to find a service provider who would check and process millions of customer data in real time for the new food delivery portal Real.de and Hitmeister.de.
We are proud to welcome REAL as a new customer and look forward to a long and successful cooperation.
Mercedes Benz Vertrieb Deutschland commissions PRODATA as full-service IT system house for piloting its customer loyalty system
PRODATA was commissioned by Mercedes Benz with the conception, creation and operation of the customer loyalty system.
Bosch commissions PRODATA with its international B2B customer loyalty system
PRODATA was commissioned by the Bosch Group with the conceptual design, development of the front-end, back-end, web and database systems, operation and further development.
Tourism group Derpart / Dertour commissions PRODATA with the development of a successful customer loyalty strategy
PRODATA was commissioned by the very well-known and widespread tourism group Derpart with the strategy and concept creation for a successful customer loyalty system in the tourism segment.
Fashion group Hallhuber commissions PRODATA with its new customer loyalty system
PRODATA was commissioned by the well-known fashion retailer Hallhuber with the conception, creation and operation of its new customer card system.
FIAT Chrysler commissions PRODATA with the development of its Germany-wide customer loyalty system
PRODATA was commissioned by the automotive group FIAT Chrysler with the conception, creation and operation of the Germany-wide customer loyalty system. The extensive conception with elaborate market research analyses served an innovative concept for aftersales customers of FIAT Chrysler.
Want to help yourself?
How to update your customer data with one click.
You can access services related to customer data online, regardless of the day of the week or time of day. Whereas the data previously had to be sent to the service provider for enrichment or maintenance after consultation with the service provider, the data can now be uploaded directly to PRODATA’s server by specifying the service requirements.
Some time later just download again. This planned service of PRODATA is suitable for all companies -so also for developers when integrating into their own, already existing Internet sites as well as CRM or marketing application.
PRODATA collects and visualizes data for the Federal Ministry of Education and Research
Nationwide, funds of about 846,000,000 euros are used for energy research at research organizations, and universities use funds of up to 672,000,000 euros. Baden-Württemberg accounts for the lion’s share of the total budget of the research organizations, at around 32 percent.
PRODATA supports well-known german Customer club in handling customer inquiries
PRODATA Datenbanken und Informationssysteme GmbH from Karlsruhe, Germany, has developed for a well-known intern. bonus program developed an Internet-based system for processing incoming mail in the Customer Service Center. This means that the processing of customer inquiries can now be handled even faster and tracked better.
PRODATA surveys citizens on behalf of the city administration on quality of life in Karlsruhe
The majority of Karlsruhe residents perceive the quality of life in the fan-shaped city as very good or good. This was the result of a citizen survey conducted by the city of Karlsruhe.
Award for PRODATA’s high-tech research.
PRODATA receives extensive federal funding for its high-technology research.
PRODATA was extensively equipped with funds from the funding program – Central Innovation Program for Medium-Sized Businesses – after a thorough intensive examination by the Federal Ministry.
Best of Web 2.0 – The new Internet portal of the fashion brand Pimkie
PRODATA has given the starting signal for the new Pimkie Internet portal
Fashion brand Pimkie launches a youth portal for young women. In addition to editorial topics, the best ideas of the Web 2.0 modules and ideas are integrated piece by piece. The result is a captivating topic portal by young women for young women.
Recipe requests for Dr. Oetker Baking Studio
At PRODATA, things are particularly tasty now …
Even if it seems quite simple at first glance, tact is required when the kitchen friends of the Dr. Oetker baking studio leave their recipe requests by phone on audio text machines from DTMS, because these are very individual requests that are expressed.
Why it pays to check twice:
The Alternative Relocation Database
Since the Postal Service began charging fees for forwarding requests, the rate of traceable moves has dropped from over 80% to under 60%.
If a company requests a classic match with the Deutsche Post Adress relocation database, noticeably fewer hits are now generated.
Seek and you shall find!
Financial services provider uses street-level branch mapping on website
The user-friendly tool developed by PRODATA for Union Investment allows website visitors to search for the branch nearest to them.
After entering the street, postal code and city, he just clicks on the send button.
A traditional pharmaceutical company implements world-class CRM system.
At first glance, a brand that stands for tradition and yet the pharmaceutical company Weleda works with all modern marketing measures.
Quality up, costs down
At PRODATA, the new application MatchMaker is used…
By using MatchMaker, the throughput per employee can be significantly increased during data entry – or more precisely, during manual post-processing.
If, for example, the recognition rate increases by only 1%, this already results in a cost reduction of 3.3%.
Database management outsourced
The telephone company TNS manages its data at PRODATA.
It is obvious that the database management of one of the major telephone service providers is web-based. The databases are stored, updated, checked and evaluated online and simultaneously at PRODATA for each customer campaign.
With PRODATA’s call center software, Köln Messe manages its worldwide sales Call centers and sales offices in over 100 countries are active for Köln Messe. In the process, all customer data converge simultaneously on one customer database via onefactory, the web-based CRM tool. This allows the company to always have an up-to-date and immediate evaluation of its campaigns.
Your international address data in professional hands
International address and data management
We are pleased to be able to offer you our classic services worldwide and in multiple languages with immediate effect.
Interesting for internationally operating companies that want to have their customer databases managed centrally from Germany. The broad spectrum starts with the collection of data from different countries (e.g. international response cards) and can be extended to the maintenance, enrichment and maintenance of an international customer database.
If international address data is a headache for you…
Other countries, other customs – as is well known, this also applies to the formatting of addresses, to the readability and printability of characters and the like. PRODATA has many years of experience in these areas, regardless of whether it is a matter of capturing international handwritten or typewritten documents, the adequate design of corresponding web forms, postal correction and matching against reference data, or the programming of character-sensitive applications.
Email newsletter dispatch
Attractive email campaigns: dynamic content & knowing what resonates how
Do you want to reach all your customers with a newsletter, but still offer interest-specific content? No problem! PRODATA offers a dispatch technique that dynamically composes your emails. This means, for example, that clothing can be offered according to gender, insurance according to life phases, or tools according to industry.
Phone number search
Our phone numbers are better
Whether you only call your customers once in a while or are primarily in telemarketing, wrong phone numbers cost money, from labor time to fees to lost profits.
Returns processing and customer recovery
PRODATA presents for the first time an integrated multi-stage process solution for the recovery of customers and prospects from the return of advertising mail. A new address can be determined for approx. 35% of the returns, and for a further approx. 10-15% a probable statement can be made that the old address is still valid and that only a delivery error occurred.
Data at a high level
Data quality management – increasingly important
More and more customers are realizing that you can only plan and work properly with valid data and content.
For this purpose, PRODATA offers an economically optimized TARGET definition of the quality standard of all data sources and databases after a comprehensive analysis of the ACTUAL state together with the customer.
News from England
Change in telemarketing law
Following extensive legal reform in England on the subject of call centers, essential consumer protections have now been put in place.
Find customers – retain customers
Customer club and bonus systems
A highly topical issue: customer club and bonus systems.
PRODATA shows you the latest trends and techniques for customer club and bonus systems.
Interesting for all online providers
Instant data matching when filling out online forms
Election for “Favorite Market 2011” – PRODATA takes over the collection and evaluation of the voting cards for “my family & me”.
This year again, many retail markets participated in the “Favorite Market 2011” campaign of the magazine “meine Familie & ich”.
PRODATA has launched a new web portal with integrated online store for golfwear supplier XFORE.
The focus is on the presentation of the current collections with many pictures and concise texts as well as the XFORE Premium Club. In the background, the portal offers a complete merchandise management system with different databases and sophisticated user administration.
PRODATA secures consulting budget for customer club of KNV GmbH from Stuttgart
KNV GmbH (Koch, Neff und Volkmar) is the interface between publishers and bookstores for book distribution in Germany.
Record participation in the election for the “Favorite Market
PRODATA takes over the recording and evaluation of the voting cards for “my family & me”.
A total of 2,250 food retail stores are taking part in the “Favorite Market” campaign run by “meine Familie & ich” magazine. Their readers are called upon to vote for their personal “favorite store” in five different categories via a voting card in the magazine, via the Internet and, of course, directly in the store.