Customer loyalty programs - Reward loyal customers
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Customer loyalty - achieving more with customers
Customized software and services for successful customer retention systems.

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Customer loyalty

Motivate your customers to collaborate more and better.
PRODATA – Your full-service agency for successful customer loyalty programs.

Customer loyalty refers to a customer’s emotional and rational engagement with a company or brand.

It is a measure to attract and retain customers and help them to buy from the company again and again.
Likewise, for data mining and managed behavior change of the customer.

Strong customer loyalty is of great importance for the long-term survival and success of a company, as loyal customers usually purchase more frequently, remain customers longer, spend more money and also recommend the company to others.

To build and strengthen customer loyalty, there are various measures that companies can take, such as excellent customer service, high-quality products and services, attractive offers, and customer loyalty programs.

Frequently asked questions and answers about customer loyalty

General questions

Selection customer loyalty agency

Introduction – who we are.

PRODATA – Presentation of full service agency for customer loyalty programs

Technology and IT for customer loyalty

Further questions and topics around customer loyalty

PRODATA – Your full service agency for customer loyalty programs

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Definition customer loyalty

Customer loyalty refers to a customer’s emotional and rationally based loyalty to a company or brand.

A customer who is loyal to the company is more likely to recommend and buy from the company, even if there are other options.

Customer loyalty is usually strengthened by factors such as satisfactory products or services, good customer care, trustworthy brand values and a positive customer experience.

Customer loyalty can be of great importance to companies, as it can help increase sales and reduce customer acquisition costs.

Companies can take a variety of steps to boost customer loyalty, such as loyalty programs, personalized marketing campaigns, and improving customer service.

What are the benefits of a customer loyalty program?

Customer loyalty programs, also referred to as customer loyalty measures or customer loyalty campaigns, are measures taken by companies to strengthen the loyalty of their customers to the company.

This can be achieved through various offers such as loyalty programs, exclusive events or offers, personalization of services or products, special customer care and much more.

The goals of customer loyalty programs are usually to increase customer satisfaction, strengthen customer loyalty and increase the company’s sales.

Customer loyalty programs can be beneficial to companies in many industries, especially those where customers have to make recurring purchase decisions, such as retail or service industries.

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What are the customer loyalty tools ?

There are many different customer loyalty tools that companies can use to strengthen the bond between their customers. The entirety of the measures is bundled and regulated in a customer loyalty program. Customer loyalty instruments differ depending on the target group (B2B, B2C or B2E)

Some examples of customer loyalty tools are:

Loyalty programs: Loyalty programs reward customers for their loyalty and regular purchases. This can be in the form of points that can be redeemed for free products or services, or in the form of exclusive offers and discounts.
Personalized marketing campaigns: Personalized marketing campaigns target individual customers and provide them with personalized offers or recommendations based on their preferences and buying behavior.
Customer care: Good customer care can help strengthen customer loyalty by ensuring that customers feel well taken care of and that their needs are met quickly and satisfactorily.
Exclusive events or offers: Exclusive events or offers provide customers with something special and help them feel appreciated and valued.
Customer feedback and surveys: Collecting customer feedback and surveys can help improve customer satisfaction and strengthen customer loyalty by ensuring that the company is responsive to customer needs and concerns.
Social media presence: An active social media presence can help build customer loyalty by giving customers the opportunity to engage and share with the company.
Personalization of products or services: Personalized products or services that are tailored to customers’ individual needs and preferences can help strengthen customer loyalty.

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Which KPIs for customer retention are important ?

There are several key performance indicators (KPIs) that are important for customer retention. Some examples of important KPIs for customer retention are:

Customer satisfaction: Customer satisfaction indicates how satisfied customers are with the company’s products or services. High customer satisfaction is an important indicator of customer loyalty.
Customer loyalty: Customer loyalty indicates how likely a customer is to choose the company again when making a purchase decision. High customer loyalty is an important indicator of customer retention.
Customer recommendations: The number of customer recommendations indicates how likely it is that a customer will recommend the company to others. A high number of customer referrals is an important indicator of customer loyalty.
Customer return: Customer return indicates how many customers leave the company. A low customer return rate is an important indicator of customer loyalty.
Customer activity: Customer activity indicates how actively a customer uses the company. High customer activity is an important indicator of customer loyalty.

It is important to note that these are just a few examples of important KPIs for customer retention. Depending on the industry and company goals, other KPIs may also be important. It is important to identify and regularly track KPIs that are relevant to the business in order to build customer loyalty and measure the success of the business.

Customer loyalty in the B2B segment

In the B2B (business-to-business) segment, customer loyalty is also of great importance, as companies generally maintain long-term business relationships with their customers. Some factors that can influence customer loyalty in the B2B segment are:

Quality of products or services: In the B2B segment, companies often rely on the quality of the products or services they offer to strengthen customer loyalty.
Customer support: Good customer support is of great importance in the B2B segment, as companies generally have more complex requirements and needs than private customers.
Trustworthy business relationships: In the B2B segment, trustworthy business relationships are of great importance, as companies usually maintain long-term business relationships.
Flexibility and adaptability: In the B2B segment, it is important that the company is able to adapt to the changing needs and requirements of customers in order to strengthen customer loyalty.
Innovative solutions: In the B2B segment, it is important that the company offers innovative solutions to strengthen customer loyalty and differentiate itself from the competition.

To strengthen customer loyalty in the B2B segment, companies can also use customer loyalty programs, such as loyalty programs, personalized marketing campaigns, or exclusive events. It is important to understand the needs and requirements of customers in the B2B segment and to take customer retention measures tailored to these needs.

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Examples of customer loyalty programs B2B

Customer loyalty programs in B2B can be designed in a variety of ways and are designed to strengthen and reinforce the relationship between the company and its business customers. Here are some examples of customer loyalty programs in B2B:

Loyalty programs: Loyalty programs reward regular customers for their business and can take the form of discounts, rewards or exclusive offers.
Customer portals: A customer portal is an online platform where customers can access specific resources and information, such as technical support, training, or marketing materials.
Personalized offers: A personalized offer is an offer that is specifically tailored to the needs of a particular customer. This can be in the form of individual prices, special products or services.
Customer care: Good customer care is crucial for customer retention. Companies can improve their customer service by providing quick and effective solutions to problems, communicating regularly with customers, and taking their needs and concerns seriously.
Partnerships: A partnership with another company can be mutually beneficial and can help strengthen customer loyalty. For example, a company might have a partnership with a supplier to offer better prices and better services to its customers.

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What are the customer loyalty measures?

There are many customer retention measures that companies can take to strengthen customer loyalty. Here are some examples:

Loyalty programs: Loyalty programs reward regular customers for their business and can take the form of discounts, rewards or exclusive offers.
Customer portals: A customer portal is an online platform where customers can access specific resources and information, such as technical support, training, or marketing materials.
Personalized offers: A personalized offer is an offer that is specifically tailored to the needs of a particular customer. This can be in the form of individual prices, special products or services.
Customer feedback: Collecting customer feedback can help improve customer satisfaction and strengthen relationships with customers. Companies can gather customer feedback through online surveys, customer interviews, or in-person interviews.
Customer events: Customer events, such as seminars or workshops, can help strengthen relationships with customers and give them the opportunity to network with the company and other customers.
Customer care: Good customer care is crucial for customer retention. Companies can improve their customer service by providing quick and effective solutions to problems, communicating regularly with customers, and taking their needs and concerns seriously.
Partnerships: A partnership with another company can be mutually beneficial and can help strengthen customer loyalty. For example, a company might have a partnership with a supplier to offer better prices and better services to its customers.

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B2B customer loyalty measures

There are many actions a B2B company can take to strengthen customer loyalty. Here are some examples:

Customer feedback: Collecting customer feedback can help improve customer satisfaction and strengthen relationships with customers. Companies can gather customer feedback through online surveys, customer interviews, or in-person interviews.
Personalized communication: Personalized communication, such as personalized emails or personalized offers, can help customers feel valued and appreciated.
Customer events: Customer events, such as seminars or workshops, can help strengthen relationships with customers and give them the opportunity to network with the company and other customers.
Customer care: Good customer care is crucial for customer retention. Companies can improve their customer service by providing quick and effective solutions to problems, communicating regularly with customers, and taking their needs and concerns seriously.
Partnerships: A partnership with another company can be mutually beneficial and can help strengthen customer loyalty. For example, a company might have a partnership with a supplier to offer better prices and better services to its customers.

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How do I find the right agency for a customer loyalty program ?

If you’re looking for an agency that can help you develop and implement customer loyalty programs, there are a few things you should consider:

References and experience: It is important that the agency has experience in developing and implementing customer loyalty programs. Ask for references from previous clients and find out about their experience with the agency.
Skills and expertise: make sure the agency has the skills and expertise to help you develop loyalty programs. This includes, for example, knowledge of marketing, customer relationship management and data analysis.
Customer orientation: A good customer loyalty agency should see customer orientation as an important part of its business model. Ask how the agency prioritizes customer needs and ensures that loyalty programs are aligned with customer needs.
Flexibility and adaptability: It is important that the agency is able to adapt to the needs and requirements of your business and respond flexibly to change. Ask how the agency responds to change and how it ensures that customer loyalty programs remain successful over the long term.
Transparent communication: Transparent communication is crucial for successful collaboration. Make sure that the agency communicates openly and honestly and that you are always informed about the current state of affairs.

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What does customer loyalty management mean ?

Customer loyalty management refers to the activities and strategies a company develops and implements to strengthen and reinforce relationships with its customers. The aim of customer loyalty management is to increase customer satisfaction and promote customer loyalty in order to improve customer retention.

Customer loyalty management includes various measures, such as:

Obtain customer feedback and respond to customer needs
Personalized offers and communication
Offer loyalty programs
Provide good customer service
Offer customer events and seminars
Enter into partnerships with other companies

Customer loyalty management is an important part of customer relationship management and can help companies retain their customers in the long term and increase customer loyalty.

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What services does a customer loyalty service provider provide?

A service provider working in the field of customer retention can offer various services aimed at strengthening and consolidating the relationship between the company and its customers. Here are some examples of services that a customer loyalty service provider can provide:

Customer loyalty program development: The service provider can help develop and implement customer loyalty programs that are aligned with the needs and requirements of the company and its customers.
Customer feedback management: the service provider can help collect and evaluate customer feedback to improve customer satisfaction and strengthen the relationship with customers.
Personalized communication and offers: The service provider can help develop personalized communications and offers for customers to make them feel valued and appreciated.
Customer care: The service provider can help improve customer care by providing quick and effective solutions to problems, communicating regularly with customers, and taking their needs and concerns seriously.
Rewards: The service provider can help to deliver attractive rewards, vouchers and services already. As well as all service for shipping, procurement, returns and warranty management.
Customer events: The service provider can help organize customer events, such as seminars or workshops, to strengthen the relationship with customers and provide them with the opportunity to network with the company and other customers.

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Customer loyalty provider

A customer engagement provider is a company or organization that focuses on nurturing and strengthening relationships between businesses and their customers. This can be done in a variety of ways, such as building customer clubs, providing customer support, conducting customer surveys and polls, or providing special offers and incentives for loyal customers.

Some customer engagement vendors also offer tools and services that help companies track and analyze interactions with their customers to better understand how to improve and maintain their relationships with them.

There are many different customer loyalty providers that cater to businesses of all sizes and industries. Some examples of such providers are:

Loyalty and customer retention platforms
Customer Care Services
Marketing Automation Platforms
Customer survey tools
Customer loyalty programs

When looking for a customer engagement provider, make sure the company or organization you turn to can meet the specific needs and requirements of your business. It is also important that the provider has a good reputation and experience in the area in which you are seeking assistance.

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Customer loyalty in the B2C sector

Customer loyalty in the B2C (business-to-consumer) sector refers to the relationship between companies and end consumers. It is important for B2C companies to make an effort to retain their customers, as this can lead to repeat purchases and referrals, helping to strengthen the business in the long term.

There are many ways in which companies in the B2C sector can strengthen their customer loyalty. Some examples are:

Excellent customer service: by providing quick and helpful responses to questions and inquiries, companies can make their customers feel that their needs and concerns are important and that the company cares about them.
Customer loyalty programs: By introducing programs that offer special deals or rewards to loyal customers, companies can encourage their customers to come back and recommend the company to others.
Personalized marketing campaigns: By gathering information about their customers and targeting marketing messages to individual needs and interests, companies can help their customers feel valued and appreciated.
Easy return policies: By providing customers with an easy and convenient way to return or exchange products, companies can help customers feel more confident and comfortable buying from them.

It’s important to note that customer loyalty in the B2C space can vary from company to company, and there is no single “right” way to strengthen that loyalty. It is important that companies understand their customers well and select the measures that best fit their specific business and customers.

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Conception of a customer loyalty program

A customer loyalty program is a systematized approach that companies can use to strengthen and consolidate their relationships with their customers. There are many different types of loyalty programs that companies can use, depending on their specific needs and goals.

When designing a customer loyalty program, consider the following steps:

Define goals: First, you should be clear about what goals you want to achieve with the customer loyalty program. Possible goals could include: increasing customer loyalty, improving customer satisfaction, increasing repeat purchases, or increasing referrals.
Identify target audience: Next, think about who the loyalty program is for. Who are your most important customers? What are their needs and concerns?
Select measures: Next, think about what actions you will take to achieve your goals. Possible measures could include: introducing customer loyalty programs, improving customer service, conducting customer surveys and polls, providing special offers and incentives for loyal customers.
Plan Implementation: Once you have selected the actions you will take, you should develop a detailed plan for how you will implement those actions. This should include the timeline, resources, steps required, and responsibilities.
Monitor progress: Finally, it is important that you regularly monitor and analyze the progress of your loyalty program. This can help you determine if the program is successful and if any adjustments may need to be made.

It is important to note that designing a customer loyalty program is an ongoing process. A good and experienced agency will reliably guide you through this process and repeat it cyclically.

Customer loyalty with bonus programs

A rewards program is a type of customer loyalty program in which companies offer rewards or incentives to their customers if they perform certain actions. These actions can be, for example: buying products or services, recommending the company to friends or logging into a customer account.

Bonus programs can help companies reward their customers and encourage them to come back and recommend the company to others. They can also help customers feel valued and appreciated.

There are many different types of incentive programs that companies can use. Some examples are:

Point-collection programs: Customers earn points when they perform certain actions and can then exchange these points for rewards.
Discount programs: Customers receive discounts or special offers when they perform certain actions.
Loyalty programs: Customers receive rewards or incentives depending on how often they use the company or how long they have been customers.

If you want to create a rewards program for your business, make sure the program is attractive to your customers and that the rewards or incentives you offer are of value to them. It is also important that the program is easy to understand and use, and that it is well communicated so that customers know how they can benefit from it.

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Software for customer loyalty

Customer engagement software is a type of software that helps companies track and analyze their relationships with their customers to better understand how to improve and maintain their relationships with their customers. This software can be used in several ways, for example:

Customer management software: This software helps companies collect and manage information about their customers to help them manage customers and develop marketing strategies.
Customer loyalty software: This software helps companies manage and analyze customer loyalty programs to determine how successful they are.
Customer feedback software: This software helps companies collect and analyze customer feedback and ratings to determine how satisfied customers are and what improvements should be made.

There are many different customer engagement software providers that cater to businesses of all sizes and industries. When looking for customer engagement software, make sure it can meet the specific needs and requirements of your business. It is also important that the software is easy to use and that the provider has a good reputation and experience in the area you are looking for support.

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Definition of customer loyalty platform?

A customer engagement platform is a type of software or service that helps companies track and analyze their relationships with their customers to better understand how to improve and maintain their relationships with their customers. A customer engagement platform can have a variety of features, depending on the type of platform you use and the specific needs and requirements of your business. Some possible functions of a customer engagement platform are:
- Customer management: the platform can help collect and manage information about customers to help them manage customers and develop marketing strategies.
- Customer loyalty programs: The platform can help manage and analyze customer loyalty programs to determine how successful they are.
- Customer feedback: The platform can help collect and analyze customer feedback and ratings to determine how satisfied customers are and what improvements should be made.
- Personalized marketing campaigns: The platform can help develop and track personalized marketing campaigns that are tailored to individual customer needs and interests.
- Integration with other systems: The platform can be integrated with other systems used by the company, for example CRM (Customer Relationship Management) systems or e-commerce platforms.
It is important to note that the features of a customer engagement platform can vary from platform to platform and that there is no single “right” platform that applies to all businesses. That is why PRODATA offers a customized software environment for each client, which includes exactly the functions and processes that the client needs.

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Definition customer loyalty system

A customer engagement system is a type of software or service that helps companies track and analyze their relationships with their customers to better understand how to improve and maintain their relationships with their customers. A customer loyalty system can have a variety of functions and is often used as part of a larger customer loyalty strategy.

A customer engagement system can help companies identify and address a variety of challenges and opportunities related to their customer relationships. Some examples of issues that customer loyalty systems often deal with are:

The development of customer loyalty programs
The improvement of customer service
Analyzing customer feedback and behavior to make better decisions
The support in the implementation of CRM systems (Customer Relationship Management)
The introduction of personalized marketing strategies

A customer loyalty system can also be integrated with other systems used by the business, for example, e-commerce platforms or marketing automation tools. It is important to note that the features of a customer loyalty system can vary from system to system and that there is no single “right” solution that will work for all businesses. When considering whether a customer loyalty system is right for your business, make sure the system can meet your company’s specific needs and requirements, and that the provider has a good reputation and experience in the area in which you are seeking support.

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What customer loyalty tools are there ?

There are a variety of customer engagement tools that companies can use to improve and maintain relationships with their customers. Here are some examples:

Customer loyalty programs: These tools help companies manage and analyze customer loyalty programs to determine how successful they are.
Customer management software: These tools help companies collect and manage information about their customers to help them manage customers and develop marketing strategies.
Customer feedback software: These tools help companies collect and analyze customer feedback and ratings to determine how satisfied customers are and what improvements should be made.
Marketing automation tools: These tools help companies develop and track personalized marketing campaigns based on individual customer needs and interests.
CRM (Customer Relationship Management) systems: These tools help companies manage and analyze relationships with their customers to make better decisions.

It is important to note that the features and requirements of customer engagement tools can vary from tool to tool and that there is no single “right” solution that is suitable for all companies. When looking for customer engagement tools, make sure the tool can meet the specific needs and requirements of your business, and that the provider has a good reputation and experience in the area you are looking for support.

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Definition customer loyalty system

The development of customer loyalty programs
The improvement of customer service
Analyzing customer feedback and behavior to make better decisions
The support in the implementation of CRM systems (Customer Relationship Management)
The introduction of personalized marketing strategies

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Functions of a customer loyalty app

A customer engagement app is a type of software application that businesses can use to improve and maintain relationships with their customers. Customer engagement apps can be used on a variety of platforms, such as smartphones or tablets, and typically offer features designed to improve interactions between the company and its customers.

Some examples of features that can be included in customer engagement apps are:

Customer loyalty programs: These features allow customers to earn bonus points or take advantage of special offers if they continue to support the company.
Customer support: These functions enable customers to contact the company quickly and easily, for example via live chat or e-mail.
Customer feedback: These features allow customers to share their opinions and experiences with the company and help improve the quality of products or services.
Personalized marketing campaigns: These functions enable the company to adapt personalized marketing campaigns to the individual needs and interests of customers.

Customer engagement apps can be a useful way for businesses to improve interactions with their customers and increase customer loyalty. It’s important to note that the features and requirements of customer engagement apps can vary from app to app, and that there is no single “right” solution that will work for all businesses.

When considering whether a customer engagement app is right for your business, make sure the app accurately reflects the specific needs and requirements of your business and your customers. We at PRODATA are happy to assist you here.

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Customer loyalty in the automotive industry

In the automotive industry, customer loyalty is of great importance as it can help to increase customer loyalty and improve customer satisfaction. There are a variety of ways automotive companies can improve customer loyalty, some examples include:

Customer loyalty programs: By offering bonus points, special offers or other benefits to loyal customers, companies can increase customer retention.
Customer care: Good customer care can help customers feel well taken care of and supported, and thus more inclined to remain customers.
Personalized marketing campaigns: By leveraging data about customer preferences and interests, companies can develop personalized marketing campaigns that are tailored to individual customer needs.
Services: Companies in the automotive industry can also increase customer loyalty by offering services such as inspections, repairs or maintenance.

It is important to note that customer loyalty in the automotive industry is influenced by many different factors and that there is no single “right” solution that will work for all companies. Companies should therefore ensure that they understand the specific needs and requirements of their customers and adapt customer retention strategies accordingly.

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What does technical customer loyalty mean?

Technical customer loyalty refers to the way companies retain their customers by creating a close link between the products or services they offer and the customers. This connection can relate to various aspects, such as the way the products or services are used or the way customers access the company.

An example of technical customer retention is the use of licenses or subscriptions for software or services. When customers purchase a license or subscription, they are locked into the company because they want continued access to the software or services.

Technical customer loyalty can also be achieved by integrating products or services into customers’ work processes or business models. If customers feel that they depend on the company’s products or services to do their jobs or run their businesses successfully, they are more likely to remain customers.

Technical customer engagement can be beneficial for companies as it can help increase customer retention and loyalty. However, it is important to note that there may also be drawbacks, such as reduced flexibility for customers or the need to invest in further development of products or services to ensure they meet customer needs.

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Customer loyalty programs, what is it ?

Customer loyalty programs are a type of customer retention tool that companies can use to improve and maintain relationships with their customers. By offering bonus points, special offers or other benefits to loyal customers, companies can increase customer loyalty and encourage customers to remain customers.

Customer loyalty programs can come in a variety of forms, such as:

Loyalty cards: Customers collect bonus points with every purchase, which they can later exchange for rewards or special offers.
Membership plans: customers pay an annual or monthly fee to gain access to exclusive offers or benefits.
Email marketing lists: Customers who sign up for email marketing lists receive exclusive offers and updates about new products or services.

Customer loyalty programs can be beneficial to companies as they can help increase customer retention and loyalty. However, it’s important to note that there can be drawbacks, such as the need to invest in managing and analyzing program data, or the possibility that customers may feel hemmed in or inundated by too many offers or messages.

When considering whether a customer loyalty program is right for your business, make sure the program can meet your company’s specific needs and requirements, and that you strike a good balance between the benefits and potential drawbacks.

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Customer loyalty software

Customer engagement software is a type of software that companies can use to track and analyze their relationships with their customers in order to better understand how to improve and maintain their relationships with their customers. When considering which customer engagement software is right for your business, there are a few important factors to consider:

Functionality: Make sure the software offers the features that are important to your business. For example, you might need functionality for customer support, analyzing customer feedback, or designing personalized marketing campaigns.
Integration capability: check that the software integrates well with your existing systems to ensure that it fits well with your business processes.
Scalability: Make sure the software is scalable in case your business evolves or grows.
Ease of use: make sure the software is easy for your employees to use to ensure they can use it effectively.
Vendor: Check to see if the software vendor has a good reputation and experience in the area you are looking for support.

It is important to note that the features and requirements of customer engagement software can vary from system to system and that there is no single “right” solution that is suitable for all companies. If you are considering implementing customer loyalty software for your company, you should not do it yourself but rely on an experienced service provider or agency.

PRODATA - full-service agency for successful customer loyalty programs. Get advice now.

What are the customer loyalty tools ?

There are a variety of customer engagement tools that companies can use to improve and maintain relationships with their customers. Some examples of customer loyalty tools are:

Customer loyalty programs: These tools offer customers bonus points, special offers or other benefits if they continue to support the company.
Customer care: By providing channels through which customers can quickly and easily contact the company, such as live chat or email, companies can increase customer loyalty.
Personalized marketing campaigns: By leveraging data about customer preferences and interests, companies can develop personalized marketing campaigns that are tailored to individual customer needs.
Customer feedback: By collecting and analyzing customer feedback, companies can better understand how satisfied their customers are and what improvements can be made.
Services: Companies can also increase customer loyalty by offering services such as inspections, repairs or maintenance.

It is important to note that customer loyalty is influenced by many different factors and that there is no single “right” solution that is suitable for all companies. Companies should therefore ensure that they meet and implement the specific requirements exactly. The combination of your company, products, margins, customers and market environment is unique and your customer loyalty tools should be just as individual and creative. As a loyalty agency, we are happy to take you by the hand on this.

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PRODATA. Your full-service agency for successful customer retention – Presentation and services

Customer loyalty

Establish, maintain and expand successful customer relationships.

How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services?

In addition, your customers voluntarily disclose their habits, interests and optins and you can advertise even better and more efficiently.
Measures taken by modern customer loyalty systems and customer loyalty programs can achieve this and much more.

A few selected facts and figures on customer loyalty

it is 7-10 times more effective to retain existing customers than to acquire new ones
More than 50% of all customer loyalty systems on the market do not meet the economic objectives
the successful customer loyalty programs can generate a lift in sales of 15% – 45% in the participating target group
ca . 40-60% of all potential customers max participate in the customer loyalty system

The (known) problem – and the solution

Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty to your products and services as a provider and, above all, to your brand is waning.

Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes the fight for the customer more and more difficult. How can you break out of this sometimes ruinous downward spiral and retain customers for the long term? The solution is quite simple: customer loyalty.

Bottom line: if customer retention is successful, it can contribute very massively to your company’s economic goals.

How can your company successfully implement a customer loyalty program?

Create arguments and incentives beyond price

With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation for the customer beyond the price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase.

If you manage to motivate the customer and change his behavior, his purchase argumentation chain by means of suitable customer loyalty measures in your desired direction, you have won him over permanently.

The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages beyond the usual price/performance ratio – or more clearly – why it is worthwhile for the customer to be more and permanently associated with your company.

Increase the loyalty and satisfaction of your customers and thus the turnover of your company through modern marketing measures.

How to safely achieve the goal of customer loyalty

More than 50% of all customer loyalty systems and customer loyalty programs on the market flop or fail to achieve their economic goals. Setting up any standard scope of services or anything that can be given away free of charge within the company as a customer loyalty program is a sure way to failure, as unfortunately many studies and flopps on the market show time and again. The professional conception of a successful customer loyalty strategy is one of the most important factors for your success.

As a specialist for customer loyalty, PRODATA will gladly take you by the hand with the help of a proven methodology and suitable measures. Our service will guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually tailored to you and your customers.

How do we proceed ? – First, a concept for your customer loyalty system is developed together. In doing so, we will methodically guide you to your goal of motivating and directing the customer on the basis of approx. 400 questions, as well as which communication, technology, profitability and controlling we need for this.

From hundreds of possible advantage types, thousands of products, and tens of different advantage and manipulation methodologies, we select the advantages that are right for you and your customers. With the goal of achieving maximum traction and attractiveness for your customers and for you that it still pays off well and increases the company and product success. It is our goal to optimize your advantage through customer loyalty – creativity beats money.

Based on this, the individual elements and services are professionally planned down to the last detail and recorded in a final decision document. The result is a concept that includes the strategy and the technical implementation in a software, as well as the economic efficiency and serves as a decision document for the release of the implementation.

As a next step, we build all systems, interfaces, logistics, campaigns and communication tools for you. After an extensive test, your new customer loyalty system is launched and successfully introduced to the market in accordance with the communication concept. In addition to all the daily work and jobs, we are happy to take over with you the cyclical control of the target parameters set on the customer. Continuous further development and optimization ensures lasting success.

We would be happy to advise you in a free consultation on the most important points regarding customer loyalty. Talk about tips and tricks for your individual program, but also the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it actually pays off.

Upon request, we will be happy to show you our methodology for a successful design of your customer loyalty system. Likewise, we will be happy to prepare an initial non-binding offer for you.

Three steps to successful customer retention

The development and operation of a customer loyalty system goes through three phases:

the conception
the creation
and the operating phase incl. continuous optimization.

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:

Level 1

Strategie & Konzeption

At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Level 2

Realization

Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.

Level 3

Operation, reporting and further development

At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.

For Incentive, trust the experience of 31 years and over 1000 successful projects.

You can look forward to innovative ideas and their first-class implementation in all aspects of reward systems and reward programs. You are in the best of company with PRODATA. Get off to a successful start with us!