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PRODATA – Your full-service agency for successful customer loyalty programs.
Customer loyalty refers to a customer’s emotional and rational engagement with a company or brand.
It is a measure to attract and retain customers and help them to buy from the company again and again.
Likewise, for data mining and managed behavior change of the customer.
Strong customer loyalty is of great importance for the long-term survival and success of a company, as loyal customers usually purchase more frequently, remain customers longer, spend more money and also recommend the company to others.
To build and strengthen customer loyalty, there are various measures that companies can take, such as excellent customer service, high-quality products and services, attractive offers, and customer loyalty programs.