Customer loyalty system

Conception, Software + Fullservice
Achieve your marketing and sales goals through smart customer engagement

With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase. For example, create a community that engages in collaborative dialogue.

If you manage to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction, you have won him over permanently.

The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company and to be in dialog. A very common example of this is the use of a rewards program.

Increase the loyalty and satisfaction of your customers and your turnover with suitable marketing measures and a sophisticated customer loyalty system.

Possible goals for your customer loyalty system

What do you want to achieve with customer loyalty?

  • Increase customer loyalty

  • Increasing sales with customer loyalty systems

  • Retaining existing customers

  • Win back customers

  • Increase customer shopping cart value

  • Increase customer satisfaction

  • Improve customer relationships with bonus programs



  • Intensification of loyalty to your company

  • Extend customer life cycle

  • More sales/earnings per customer

  • Loyalty cards to retain customers

What makes a customer loyalty system so successful?

Stay in direct dialog with your customers

Customer loyalty systems are a powerful tool. How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services?

By registering for a loyalty card, you get valuable customer data that you can collect in a CRM system. Your customers voluntarily disclose their habits, interests and optins here and you can advertise even better and more efficiently.
This and much more can be achieved with marketing measures of modern customer loyalty systems and customer loyalty programs.

A few selected facts and figures on customer loyalty systems

  • it is 7-10 times more effective to retain existing customers than to acquire new ones
  • More than 50% of all customer loyalty systems on the market do not meet the economic objectives
  • the successful customer loyalty systems can generate a lift in sales of 15% – 45% in the participating target group
  • ca . 40-60% of all potential customers max participate in the customer loyalty system

The (known) problem – and the solution

Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty and commitment to your products and services, and above all to your brand, are dwindling.

Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes the fight for the customer more and more difficult. How can you break out of this sometimes ruinous downward spiral and retain customers for the long term? The solution is represented by the different types of customer loyalty systems.

Conclusion: if a customer loyalty system is successful, it can contribute very massively to the economic goals of your company.

Quickly and safely to the destination

Possible goals for your customer loyalty system

More than 50% of all customer loyalty systems and customer loyalty programs on the market flop or fail to achieve their economic goals. Setting up any standard scope of services or anything that can be given away free of charge within the company as a customer loyalty system is a sure way to failure, as unfortunately many studies and flopps on the market show time and again. The professional conception of a successful customer loyalty strategy is one of the most important factors for your success.

PRODATA gladly takes you by the hand for the success of your customer retention with the help of a proven methodology. We will guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually tailored to you and your customers.

How do we proceed ? – First, a concept for your customer loyalty system is developed together. In doing so, we will methodically guide you to your goal of motivating and directing the customer on the basis of approx. 400 questions, as well as which communication, technology, profitability and controlling we need for this.

From hundreds of possible advantage types from marketing, thousands of products and tens of different advantage and manipulation methodologies, we select the advantages that are right for you and your customers. With the goal of achieving maximum traction and attractiveness for your customers and for you that it still pays off well. It is our goal to optimize your advantage – creativity beats money.

Based on this, the individual elements and services are professionally planned down to the last detail and recorded in a final decision document. The result is a concept that includes the strategy and technical implementation as well as the economic viability and serves as a decision document for the release of the implementation.

As a next step, we build all systems, interfaces, logistics, campaigns and communication tools for you. After an extensive test, your new customer loyalty system is launched and successfully introduced to the market in accordance with the communication concept. In addition to all the daily work and jobs, we are happy to work with you on the cyclical control of the target parameters. Continuous further development and optimization ensures lasting success.

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:

At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.

At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!

We can proudly look back on a large number of successful projects.

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Kriegsstraße 236
76135 Karlsruhe