Customer loyalty through appreciation
Customer club and bonus systems
How to successfully introduce customer loyalty systems
How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services? In addition, your customers are happy to reveal their habits, interests and optins and you can advertise even better and more targeted.
Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty to your products and services, and especially to your brand, is waning.
Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes it more and more difficult to act.
Yet the solution can be quite simple.
Three steps to success
The development and operation of a customer loyalty system goes through three phases:
- the conception
- the creation
- and the operating phase incl. continuous optimization.
PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:
Strategy & Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.
The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Operation, reporting and further development
At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.
Trust in the experience of 29 years and over 1000 successful projects.
Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!