Customer loyalty programs
Intelligent customer retention in the B2B sector
How loyal are your customers really? How well do you know your customer in detail? What potential do they have? Are you also stuck in the eternal price discussion and discount trap?
Due to many competitors, overcapacities and barely perceptible differentiations in the product, it is becoming increasingly difficult to retain customers in the long term. With digitization at the latest, the competition is just a click away. B2B customers and craftsmen are now demanding more and more from a brand. So far, most companies have either no customer loyalty program at all or only a bonus-based (= further discount) one in response.
How about changing the rules of the game so that the customer now voluntarily and actively demands more closeness and connectedness?
You can achieve this by thinking less about points and short-term discounts or cash gifts and more about the customer in his current situation – holistically, as a company, entrepreneur and private person. If your customer feels emotionally and understands rationally that the attachment to your brand can offer him financial benefits, security, relief, more sales, more freedom and much more, you will gain a voluntary and convinced customer and retain him permanently.
In addition, you receive valuable data and advertising opt-ins that enable even more targeted addressing and cross/upselling.
We provide you with an overview and prepare the way for you – reducing complexity, weighing risks and opportunities in the right balance. Our goal and solution is to always pick up and accompany the customer on his customer journey, to remain innovative but also simple and understandable.
Through a customer loyalty program individually adapted to your marketing and sales goals, you will reach a large number of regular customers within a foreseeable period of time.
Make your products even more attractive and develop an optimal solution together with us! Based on intelligent CRM marketing, you will experience a completely new customer management.
This is what you can achieve through customer loyalty
PRODATA has the solution
also for your customer loyalty program
With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price through intelligent marketing. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase.
Together we manage to motivate your customer, processor or retailer in such a way that they change their behavior, their purchase argumentation chain in your desired direction. Thus, you have won him permanently.
The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently associated with your company. Show him its benefits through customized campaigns at the time of purchase.
Through years of experience and numerous projects, PRODATA has the necessary means and tools to develop successful Loyalty Solutions campaigns for your company. Increase customer loyalty, satisfaction and sales with our sophisticated marketing solutions.
Interest aroused?
Click here for a free initial consultation.
Three steps to success
Level 1
Strategy & Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for your program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in satisfaction.
Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups.
The goal of the concept is to successfully combine your and your customers’, employees’ or salespeople’s wishes within one concept. Based on these goals and requirements, we plan your program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communication and technical, as well as the essential economic facts.
Level 2
Realization
Once the conceptual specifications for your program are established, our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Level 3
Operation
We take over the complete operation incl. of all technical and communication services that are required for a lively program. We regularly provide you with detailed statistics on your customers and individual activities.
Our controlling also records the efficiency and quality of the various activities in your system. This way you can make sure you’re always on track. Of course, we will also assist you with the optimization and further development of your program.
Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.
For Loyalty Solutions, trust the experience of 30 years and over 1000 successful projects.
You can look forward to innovative ideas and their first-class implementation in all aspects of reward systems and reward programs. You are in the best of company with PRODATA. Get off to a successful start with us!
