The Internet and mobile devices have made prices and services much more transparent and, above all, comparable. Competition is increasing and loyalty to one provider tends to decrease. The customer has become more flexible and is able to reorient himself every day and thus if necessary.
So the classic 4 P’s (Product, Place, Promotion, Price) are no longer sufficient arguments, because it takes more to convince the customer to buy from you. A disastrous price spiral is looming, which you can only escape if you convince with convincing arguments.
According to the “Bonus Program Monitor” study, Germans are passionate point collectors. For 80% of all respondents, bonus points on everyday purchases are a motivation to participate in a bonus program. You can spur your customers on with attractive and exceptional loyalty bonuses. Through a bonus program individually adapted to your marketing and advertising goals, you create incentives for loyalty and increased purchasing power.
In addition, your customers voluntarily disclose their habits and interests, and you can advertise even better and more efficiently thanks to appropriate opt-ins. Modern customer loyalty systems and customer loyalty programs in the form of bonus programs can do this and much more.