You work as a manufacturer in a multi-level distribution chain and have no direct access to the market? Your sales staff maintain good contact with wholesalers – but you know little about the processors of your products?
We’ll work with you to develop a B2B customer club that keeps your processors excited and offers your channel partners an overarching, customer-centric loyalty solution.
The B2B Customer Club is an extremely offensive, effective and long-term organized relationship marketing tool. It is the optimal tool for building and intensifying contacts between you, your distributors and your processors.
However, the initial situation, goals and concepts for B2B clubs are quite different from those for consumer customer clubs.
Possible goals a B2B customer club:
The marketing strategy objective is to achieve a win-win situation in which the processor recognizes a clear advantage for himself beyond the usual price/performance ratio. A true partnership.
We help you to make your customer club lively. Get to know your customers in person at a B2B Club event. Act as a moderator yourself and bring your customers together. In this way, you not only achieve intensive personal contact, but also potentiate networking effects.
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for your program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in satisfaction.
Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups.
The goal of the concept is to successfully combine your and your customers’, employees’ or salespeople’s wishes within one concept. Based on these goals and requirements, we plan your program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communication and technical, as well as the essential economic facts.
Once the conceptual specifications for your program are established, our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
We take over the complete operation incl. of all technical and communication services that are required for a lively program.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in your system. This way you can make sure you’re always on track. Of course, we will also assist you with the optimization and further development of your program.
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to firstname.lastname@example.org.