Customer card system - Prodata Systeme&Services

Customer card systems
Successfully develop customer loyalty systems.

Loyalty card systems – conception, software + full service

Achieve your marketing and sales goals through targeted use of loyalty cards

The loyalty card – as a classic plastic card, wallet app or as a smartphone app – is one of the most successful marketing tools, which is known to customers and accepted by up to 80% of consumers (according to statistics).

Promote customer identification with your business through a loyalty card. Especially regular customers are rewarded with this system. Grant your customers a discount via the customer card or captivate them with an exciting bonus program with points. For the points you can reward your customers at the end of a year with vouchers, discounts, rewards or promotions.

This makes sense, because much of the profit is gained through repeat customers, and it is usually easier and less expensive to keep a repeat customer than to acquire a new one.

An individually designed loyalty card with exclusive benefits can also be a unique selling point for your business. In addition, your customers voluntarily disclose their habits, interests and optins and you can advertise even better and more efficiently. You get all the important data in concrete figures at a glance and can accurately track the use of the card and special promotions. For example, fashion retailer ADLER, which captures more than 90% of sales with 3.7 million loyalty cards, uses this data to send out targeted mailings and personalize them. Zalando uses data from the customer app to continuously work on size recommendations. Already today, every user sees a different offer in the Zalando app – tailored specifically to them.

Increase the loyalty and satisfaction of your customers and your sales.

What do you want to achieve?

Increase customer loyalty
Retaining existing customers
Win back customers
Increase customer shopping cart value
Increase customer satisfaction

Increase purchase frequency
Data mining about your customers
Intensification of loyalty to your company
Extend customer life cycle
More sales/earnings per customer

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.

How to safely achieve the goal of customer loyalty

More than 50% of all customer loyalty systems and customer loyalty programs on the market flop or fail to achieve their economic goals. Setting up any standard set of services or anything that can be given away for free internally as a customer loyalty program is a sure path to failure. Professional design of a successful customer loyalty strategy is one of the most important factors for your success.

PRODATA gladly takes you by the hand with the help of a proven methodology. We guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually suitable for you and your customers.

How do we proceed? First, a concept for your customer loyalty system is developed together. In doing so, we will methodically guide you to your goal of motivating and directing the customer on the basis of approx. 400 questions, as well as which communication, technology, profitability and controlling we need for this.

From hundreds of possible advantage types, thousands of products, and tens of different advantage and manipulation methodologies, we select the advantages that are right for you and your customers. With the goal of achieving maximum traction and attractiveness for your customers and for you that it still pays off well. It is our goal to optimize your advantage – creativity beats money.

Based on this, the individual elements and services are planned professionally down to the last detail and recorded in a final decision document. The result is a concept that includes the strategy and the technical implementation as well as the economic efficiency and serves as a decision document for the release of the implementation.

As a next step, we build all systems, interfaces, logistics, campaigns and communication tools for you. After an extensive test, your new customer loyalty system is launched and successfully introduced to the market in accordance with the communication concept. In addition to all the daily work and jobs, we are happy to work with you on the cyclical control of the target parameters. Continuous further development and optimization ensures lasting success.

Request a free and non-binding consultation now!

We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.

Call us at + 49 721 98171 – 333 or send us an e-mail to vertrieb@prodata.de.

Three steps to success

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:

Stage 1 - Strategy & Concept

At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.

Stage 2 - Realization

Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.

Stage 3 - Operation, reporting and further development

At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.

Trust in the experience of 29 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!