Email newsletter dispatch
Attractive email campaigns: dynamic content & knowing what resonates how
Do you want to reach all your customers with a newsletter, but still offer interest-specific content? No problem! PRODATA offers a dispatch technique that dynamically composes your emails. This means, for example, that clothing can be offered according to gender, insurance according to life phases, or tools according to industry.
German, English and French paralell? This can also be generated dynamically. This makes modern addressing even more targeted and yet remains inexpensive.
Would you like to know how much interest there is in your products? Also no problem: PRODATA offers you extensive possibilities when evaluating email newsletters. Integrated links that lead to product descriptions on your homepage, for example, can be analyzed in terms of click behavior. This allows you to obtain interest rankings, identify affinities between products, and, if relevant customer characteristics are available, generate valuable information about target groups.