DERPART:
Building lasting traveller loyalty.
Turn strategy
into the right system.
DERPART identifies innovative concepts and a tailor-made IT environment as crucial reasons for choosing PRODATA. The task was to introduce a new customer loyalty system.
Historical project documentation also describes the development of the customer loyalty strategy and concept. The reference shows how business direction and technical delivery work together.
This matters in travel sales, where bookings may be far apart. A useful programme creates opportunities for connection, inspiration and relevant personal communication between trips.
Understand the industry.
Connect the right capabilities.
Stay relevant between journeys
Customer loyalty needs to offer value beyond booking. Inspiration, advice and service create different touchpoints from frequent everyday purchases.
Supporting advice
Personal recommendations and trust are central to travel sales. A digital programme should support that strength and help advisers serve customers.
Translate strategy into technology
Audiences and desired touchpoints define IT requirements. The system should fit the concept and the travel organisation's workflows.
Why tourism needs its own loyalty logic
Travel is often a significant emotional and financial decision. Inspiration, advice, booking, preparation, the trip and return each create different needs. We consider when contact is genuinely useful and which information supports the next step. More messages alone do not create stronger relationships.
Households, travel companions and different travel occasions can also influence the concept. Confirmed preferences must be distinguished from assumptions. We plan relevant occasions and clear selection rules, enabling personal communications while travel advisers retain professional oversight.
Designed around the business.
Connected through delivery.
Strategy
Define the strategic direction for customer loyalty.
Programme design
Develop innovative ideas into a coherent programme model.
IT concept
Align a tailored technical environment with the project.
Launch
Bring the concept and system together for launch.
The services work together from business planning through practical implementation.
Personal advice. Digital connection.
On the same basis.
DERPART highlights innovative concepts combined with tailored IT. For comparable projects, that connection is the starting point: the system should support the intended customer relationship.
We connect your contact strategy with data, user roles and communication requirements. Technology follows the business purpose.
Designing contact moments along the journey
Your travel programme can support the journey from initial inspiration to planning the next trip. Possible touchpoints include an advice request, preparation for a booked trip, post-travel feedback or a relevant new travel idea. We define useful contacts with your specialist team.
A journey map records timing, ownership, required information and intended value. It shows when automation is appropriate and when personal advice is needed. These process ideas are options for your programme, not a list of campaigns used by DERPART.
Connect bookings, changes and support
For a new enterprise system, we plan the relevant stages of customer relationships and bookings together. Changes, cancellations and duplicate contacts must not trigger inappropriate messages or unclear benefits. Business rules and data ownership are agreed before implementation.
Travel agencies, headquarters and service teams can have different responsibilities and access rights. We assess integrations against your existing systems. Booking and CRM integration decisions follow your infrastructure and project requirements.
Illustrative classification for comparable projects.
No representation of customer architecture.
DERPART attributes its choice of PRODATA particularly to innovative concepts and a tailored IT environment for the new customer loyalty system.
Know your customers.
Understand the next occasion.
Do you want to encourage repeat bookings, connect advice with communications or develop a travel loyalty programme? We translate your objectives into a coherent concept and appropriate technical requirements.
Your project can include travellers, travel agencies, advisers and service teams. Customer benefits and sales motivation remain distinct, coordinated workstreams.
Choose the service scope that fits your business
PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.
Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.
Building trust.
Support effective advice.
A new travel programme can recognise more than completed bookings. Options include qualifying advisory activities, product knowledge, documented services and referrals clearly linked to business objectives. Selection follows your strategy and the value to participants.
International travel organisations can combine central standards with local programme elements. A clear framework governs branding, communications and responsibilities. Markets and partner groups retain flexibility where travel habits and sales structures require a different approach.
Your project.
A concrete next step.
Understand travel occasions
We look at inspiration, advice, booking and return: when does a contact create a real benefit for your travellers?
Connecting advice and data
Together, we define the information that agencies, advisers and service teams need for relevant communications.
Start with a coherent concept
Your objectives inform the participant journey, initial programme rules and technical requirements.
From objectives to a practical roadmap
We start with your enterprise programme's objectives, audiences and constraints. A current-state review, participant journey and shared vision reveal where changes can create most value. We develop prioritised requirements, an initial data model and a system map, giving business, IT and management teams a shared basis for decisions.
The roadmap distinguishes a focused starting scope from later development stages. Dependencies, effort and responsibilities become transparent. A responsibility matrix defines PRODATA's tasks and the decisions that remain with your organisation. Existing programmes, contracts and resources are included, giving you a practical next step aligned with the long-term objective.
Assure quality before launch and during operations
We plan business acceptance and operations together. Registration, permissions, rules, data exchange and common exceptions become concrete test scenarios. Before rollout, we define owners, escalation paths, training and handovers. Quality extends beyond the visible interface.
During operations, participant enquiries, technical monitoring, reward processes and communications can be connected through agreed service workflows. Scope and response times follow your needs. Changes undergo clear assessment and approval, enabling development without every new campaign creating unplanned daily work.
Measure impact and direct investment
We distinguish usage, behaviour and commercial contribution. Registrations alone do not show whether relationships are becoming stronger. We agree suitable baselines, observation periods and metrics before launch, including active participation, repeat purchasing, relevant sales activities, processing performance or service quality.
Evaluation should support decisions: which audiences does the programme reach? Where do people drop out? Which activities relate to the intended business outcome? Where feasible, we plan comparison groups or time-based comparisons. Findings inform prioritised improvements.
From proven examples
to your own programme.
Why did DERPART choose PRODATA?
The published testimonial identifies innovative concepts and a tailored IT environment as key reasons. Historical project documentation also describes the development of the loyalty strategy and concept, illustrating the connection between business design and technical delivery.
What is special about customer loyalty in tourism?
Travel decisions often involve longer cycles and extensive advice. A new programme therefore needs benefits and touchpoints between bookings. Inspiration, personal advice and service can matter as much as the booking itself.
Can travel agencies and consultants be involved?
Yes. Agencies, individual advisers and service teams can receive appropriate roles. Access rights, objectives and benefits are defined for each group. Personal incentives are deliberately separated from benefits for travellers or businesses.
Can a programme also consider activities before booking?
Yes. A tailored concept can recognise measurable advisory, training or referral activities. Each requires a clear objective and reliable evidence. These options are designed for your project and are not presented as confirmed DERPART features.
Which IT systems need to be integrated?
That depends on your starting position. We analyze existing customer, booking and communication systems as well as the tasks of your teams. This results in requirements for data flows and responsibilities. The reference case does not specify a specific software brand or interface architecture.
How does a new customer loyalty project in travel sales start?
We clarify audiences, travel and advisory occasions, existing data and commercial priorities. A strategy workshop can develop a participant journey, initial programme rules and roadmap. Technical implementation and operational ownership are then defined.
Project basis: published PRODATA references and approved project scope. Reference overview and customer feedback. Historical project experience; no statement about current contract status. Additional concepts are explicitly options for your own project. All industry images are AI-generated illustrations, not photographs of customers, employees or projects. Updated: 3 November 2026.
How will you stay relevant
between trips?
Your next step towards the right loyalty programme
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let's talk about your project
Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.
Experience that moves
your project forward.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland. We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.
Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.
