• with system.

    innovative systems and strong IT for marketing and sales.

  • Software und Systems.

    implementation of marketing, sales and e-commerce systems.

  • Not a cent too much.

    customized software for your project .

  • IT data processes.

    front, middleware and backend processes to perfection.

PRODATA – software for campaign management

your aims

  • A more efficient development and organisation of your marketing campaigns

  • An individual adapted software in order to manage your campaigns

  • An easy graphical campaign planning that is also suited for non-technician

  • Development and integration of a central marketing data base

  • A clear campaign administration

  • An efficient response collection

  • A high-capacity reporting

  • Reduction of development time for the campaign

PRODATA has the solution!

The campaign management software ANIKA has been developed in the order of countless customer campaigns. It was first used by a bank group that was organized decentrally. During the development we paid attention to standardization thus the solution was transferable to other branches. ANIKA is customizable.

The software offers in addition to its centrepiece the graphical campaign organisation with Visual Rules® also many more things like the administration of the campaign, an efficient acquisition of response and a powerful reporting. The central marketing database, a high-performance oracle application, represents the data baseline. The stability and security abuts on banking standards.

Additionally to the software PRODATA offers an integrated business model which combines services like essential parts of project management and data management. The server location could be at the clients’ house or alternatively at the hosting partners’ house.

  • Clear Campaign Management

  • efficient response detection

  • Efficient services in Project and Data Management

  • Stability and security

Trust on the experience of 29 years and over 1.000 successful projects

Look forward to innovative ideas and their implementation class. Your are in good company at PRODATA. Start with us successfully!

Proudly we can look back on a variety of successful projects.

Your direct contact


Kriegsstraße 236
76135 Karlsruhe

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Gerne sind wir für Sie da, entweder per Kontaktformular oder direkt unsere
Beraterhotline unter TEL:+49 - 721 - 98171 - 111