The campaign management software ANIKA has been developed in the order of countless customer campaigns. It was first used by a bank group that was organized decentrally. During the development we paid attention to standardization thus the solution was transferable to other branches. ANIKA is customizable.
The software offers in addition to its centrepiece the graphical campaign organisation with Visual Rules® also many more things like the administration of the campaign, an efficient acquisition of response and a powerful reporting. The central marketing database, a high-performance oracle application, represents the data baseline. The stability and security abuts on banking standards.
Additionally to the software PRODATA offers an integrated business model which combines services like essential parts of project management and data management. The server location could be at the clients’ house or alternatively at the hosting partners’ house.