In marketing, campaign management has one main objective: customers should be addressed via the right communication channel and the right information offer at the right time.
This can be remedied by using campaign management software. For many marketing experts, this is currently one of the most important topics and is high on the list of priorities.
After all, good software solutions are a great help in planning, controlling and evaluating the complex campaign process for any number of business areas, product groups or target groups in an orderly manner within the company. The integration of the various channels and the optimal control and success measurement across all contact points is of great importance.
All customer data is collected in the system and can be evaluated immediately. This makes campaign planning much more effective. In addition, analysis tools allow ongoing campaigns to be controlled, monitored and evaluated thanks to reporting.
ANIKA – Individual and powerful
Our campaign management software ANIKA was developed on the basis of countless campaigns carried out on behalf of our customers. The first application was carried out at a decentrally organised banking group. During the development process we worked towards standardization so that the solution can be transferred to other industries.
ANIKA can be adapted to individual customer needs.
In addition to its core component, graphical campaign planning with Visual Rules®, the software also offers campaign management, efficient response recording and powerful reporting. The central marketing database, a high-performance Oracle application, forms the database. Stability and security are based on common banking standards.
Comfortable overviews and search functions are available. When a new campaign is created, campaigns and associated measures are defined with all relevant information and stored centrally.
In addition to the software PRODATA offers an integrated operating model in which essential parts of the project and data management are provided as a service. The server location can be provided at the client’s site or in a hosting company.
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