Baumit:
Strengthening sales and trade.
Closeness to the market.
Through strong
Baumit describes PRODATA as a capable full-service partner for developing and operating a portal for sales and channel management and customer loyalty. Its testimonial identifies planning, design and implementation.
The customer highlights proactive support and creative concepts. Combining sales management with customer loyalty makes this case particularly relevant for manufacturers with indirect channels.
For your project, the central question is how manufacturers, trade partners and professional users can work together effectively. A portal can provide the shared digital framework.
Understand the industry.
Connect the right capabilities.
Connect channel participants
Manufacturers, trade partners and contractors have different responsibilities. Objectives and benefits should reflect these differences and support collaboration.
Make programme rules clear
A portal needs clear business logic. Participants should understand which activities count, which conditions apply and what benefits they receive.
Plan operations from the outset
Enquiries, evidence checks and adjustments are part of everyday work. Responsibilities and workflows should be defined as early as visible programme functions.
What makes customer loyalty in the distribution of building materials challenging
In indirect channels, purchasing decisions, procurement and product use do not always involve the same person. Manufacturers need a precise understanding of those involved. We distinguish relationships with trade businesses, activation of individual sales roles and benefits for contractors using the products.
Shared objectives prevent conflicting incentives. We examine which activities support market development, how they can be evidenced and which recognition matters to each audience. A programme can support business relationships and individual motivation together. Roles and verification rules are tailored to your model.
Designed around the business.
Connected through delivery.
Planning
Structure the portal's purpose and business requirements.
Programme design
Connect sales management with customer loyalty.
Implementation
Turn the portal concept into a working solution.
Operations
Connect the ongoing use with operational responsibility.
The services work together from business planning through practical implementation.
A portal.
Several perspectives on the market.
The documented Baumit case combines sales and channel management with customer loyalty. These share a framework but require distinct business rules.
We clarify participant groups, access rights, activities and operational ownership for your project, creating a portal that fits your sales channels.
Make indirect sales visible
Your programme may benefit from connecting activities or purchases across several channel levels. We assess existing data feeds, product registrations and evidence-based processes. Clear attribution, understandable rules and controlled handling of incomplete evidence are essential.
PROLoyalty INVOICE™ can be considered as an optional solution for AI-assisted invoice-data processing. Business validation, product matching and downstream processes are designed around your requirements. This is a current option for your project, not a claim about technology used in the Baumit project.
Include wholesalers, sales teams and key accounts
A new programme can include wholesalers, their sales teams and manufacturer sales teams alongside contractors. A field salesperson may need a different view from a dealer contact or contractor owner. Permissions and incentives are therefore planned separately.
Key accounts can receive dedicated access, agreed support or defined management options. Central rules and budgets remain transparent. We determine which decisions stay central and which groups need flexibility. These are potential design options for your enterprise programme.
Illustrative classification for comparable projects.
No representation of customer architecture.
Baumit describes PRODATA as a strong full-service partner for developing and operating the portal, highlighting support from planning and design through implementation.
Developing the market.
With the right incentives.
Do you want to strengthen loyalty among professional users while activating trade partners and sales teams? We connect these perspectives in a clear programme concept.
For your project, sales, qualification, product registration, consulting or service can be considered as measurable activities. Their contribution to your market development strategy and the understandable benefits for the parties involved are crucial.
Choose the service scope that fits your business
PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.
Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.
Regionally close.
Designed for international scale.
An international building-materials programme can combine central rules with local requirements. Countries differ in channel structures, ranges, language and relevant benefits. We address these differences during design before they become operational workarounds.
We plan a focused launch with clear responsibilities, traceable approvals and a manageable pilot group. Findings inform expansion. New roles, markets and activities are assessed against the same business framework so growth and operational control stay aligned.
Your project.
A concrete next step.
Structure channel roles
Manufacturers, wholesalers, sales teams and contractors receive appropriate roles and benefits.
Make activities verifiable
We check which purchases, registrations, training or services support your market goals and are measurable.
Start with a clear scope
An agreed pilot establishes the foundation for additional partner groups, key accounts and country organisations.
From objectives to a practical roadmap
We start with your enterprise programme's objectives, audiences and constraints. A current-state review, participant journey and shared vision reveal where changes can create most value. We develop prioritised requirements, an initial data model and a system map, giving business, IT and management teams a shared basis for decisions.
The roadmap distinguishes a focused starting scope from later development stages. Dependencies, effort and responsibilities become transparent. A responsibility matrix defines PRODATA's tasks and the decisions that remain with your organisation. Existing programmes, contracts and resources are included, giving you a practical next step aligned with the long-term objective.
Assure quality before launch and during operations
We plan business acceptance and operations together. Registration, permissions, rules, data exchange and common exceptions become concrete test scenarios. Before rollout, we define owners, escalation paths, training and handovers. Quality extends beyond the visible interface.
During operations, participant enquiries, technical monitoring, reward processes and communications can be connected through agreed service workflows. Scope and response times follow your needs. Changes undergo clear assessment and approval, enabling development without every new campaign creating unplanned daily work.
Measure impact and direct investment
We distinguish usage, behaviour and commercial contribution. Registrations alone do not show whether relationships are becoming stronger. We agree suitable baselines, observation periods and metrics before launch, including active participation, repeat purchasing, relevant sales activities, processing performance or service quality.
Evaluation should support decisions: which audiences does the programme reach? Where do people drop out? Which activities relate to the intended business outcome? Where feasible, we plan comparison groups or time-based comparisons. Findings inform prioritised improvements.
From proven examples
to your own programme.
What was PRODATA's role in the Baumit project?
Baumit describes PRODATA as a full-service partner for developing and operating a portal for sales and channel management and customer loyalty. The published testimonial identifies planning, design and implementation, highlighting creative concepts and proactive support.
Which sales models can benefit from this approach?
The approach is particularly relevant to manufacturers with trade partners and professional users. For your project, we distinguish company and individual roles, defining appropriate access, objectives and benefits across channel levels.
Can wholesale and manufacturer sales get their own roles?
Yes. Your programme can explicitly include wholesalers, sales teams, manufacturer sales and service units. Key accounts can also receive tailored access. These options are individually designed and are not presented as existing Baumit features.
Must rewards be based only on revenue?
No. Training, product registrations, qualified recommendations, consulting or service activities can also be considered for your project. The decisive factor is a clear business goal, reliable proof and a recognition suitable for the respective target group.
Can AI support the processing of evidence?
Yes. For new projects, PROLoyalty INVOICE™ can be assessed as an option for AI-assisted invoice-data processing. Product matching, validation rules and downstream processes follow your requirements. This is not claimed as technology used in the Baumit reference project.
How do we start with our own partner portal?
In the initial consultation, we discuss sales channels, participant groups, objectives and available data. We then define roles, activities and operating processes. A prioritised approach and clearly scoped pilot provide the foundation for implementation.
Project basis: published PRODATA references and approved project scope. Reference overview and customer feedback. Historical project experience; no statement about current contract status. Additional concepts are explicitly options for your own project. All industry images are AI-generated illustrations, not photographs of customers, employees or projects. Updated: 3 November 2026.
How will you activate
your entire sales channel?
Your next step towards the right loyalty programme
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let's talk about your project
Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.
Experience that moves
your project forward.
PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland. We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.
Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.
