Loyalty programmes for customers, sales teams and partners
Build a loyalty programme that connects audiences, value and processes for demanding B2B and B2C requirements.
Loyalty programmes for customers, sales teams and partners
Build a loyalty programme that connects audiences, value and processes for demanding B2B and B2C requirements.
Loyalty programmes that support customer retention and sales
Design loyalty strategically
A compelling loyalty programme aligns audiences, value and touchpoints. Start with a clear decision: whom do you want to reach, and which behaviours should become stronger over time?
PRODATA supports design and implementation around your requirements, channels and existing systems.
A bonus programme creates relevant added value along the customer relationship.
DEVELOP PROGRAMME RULES
A bonus programme becomes relevant when strategy and implementation fit together.
Audiences, rules, rewards and communications are designed to fit your brand and business model.
This provides a sound basis for the next decisions, from selecting mechanics to running the programme professionally.
What decision makers pay attention to in a bonus programme
Audiences and value proposition
Programme mechanics and rewards
Data, systems and processes
Management and ongoing development
This is what our customers say
Your focused, goal-oriented project management and delivery of our customer card programme are admirable. It is excellent how calmly you develop pragmatic solutions, even when requirements change at very short notice.
Dr. Jagenberg – Director Marketing & Online Sales
Hallhuber GmbH
PRODATA has supported us very well in the implementation of an international partner programme.
Peter Dünzelmann – International Loyalty Systems Project Management
Bosch Thermotechnik
Thank you, PRODATA. I am delighted with the fast and professional implementation of our customer loyalty system.
Ralf Hartmann – Project Manager Loyalty, August Brötje GmbH
When choosing a partner to develop our customer loyalty strategy, expert advice was especially important alongside many years of experience. PRODATA fulfils all these requirements to a high standard. We look forward to the next steps in our collaboration.
Kim Schiefer – Head of Strategic Business Development Digital
We chose PRODATA for the introduction of our new customer loyalty system primarily because of its innovative concepts and tailored IT environment.
A. Schömig – Management, Derpart GmbH
We are very satisfied with PRODATA’s services. Solutions to challenges are found and implemented quickly. The project managers provide excellent support, and we feel well looked after at all times.
Tobias Erber – Marketing, Modepark Röther
There are many reasons why we chose PRODATA, including its extensive expertise and creative ideas. PRODATA impressed us with its competent work!
Hauke Böckmann – Sales and Marketing Management, 1. FC Köln GmbH & Co. KGaA
In PRODATA, we found a capable, strong full-service partner for developing and operating a portal for sales and channel management and customer loyalty. The team supports us proactively with creative concepts. Planning, design and implementation were completed to our full satisfaction, and we look forward to continuing our collaboration.
Sebastian Rettke – Marketing Management, Baumit GmbH
The partnership with PRODATA has led to a significant improvement in our customer loyalty strategy. Your team has supported us with tailor-made solutions and outstanding expertise
Sandra Tauber, Project Manager CRM and Customer Loyalty, RMV GmbH
We have come to know PRODATA as an innovative and experienced agency for customer loyalty systems.
Hubertus Brüggemann, Sales Director
The software developed by PRODATA supports us very effectively in our daily customer interactions. We are convinced of PRODATA’s capabilities.
Giovanni Vigorito – Marketing Manager, Fiat Chrysler Group
PRODATA provided excellent strategic advice on the design of loyalty programmes. Its expertise and enthusiasm for customer loyalty were evident throughout.
Stefan Seele, Head of Innovation and Product Development
From strategy to operation:
three common steps
Objectives and programme design
We begin by clarifying audiences, business model, value and relevant success measures. This establishes a sound direction for the programme and its implementation.
Technology and processes
We connect rules, data, systems and operating workflows around your organisation and channels.
Value and communications
Rewards, benefits and communications are designed to be clear, relevant and useful in everyday life.
Experience for demanding loyalty programmes
Since 1991, PRODATA has developed loyalty and incentive solutions for complex requirements.
Services for professionally managed loyalty programmes
- Consulting and programme design
- Programme and mechanics design
- Loyalty software and systems
- Rewards and benefits management
- System integration and data processes
- Operations and support
- Marketing and participant communications
- Project management and ongoing development
Let’s discuss your project.
Your next step towards a loyalty programme
Thorsten Heftrich,
Loyalty Consultant and Managing Director
Phone
Appointment
Let's discuss your loyalty programme
Ready to define objectives, mechanics or your operating model? Tell us about your project and we will contact you personally.
