Customer Clubs and Rewards Programs: Definition, How They Work, and Choosing a Provider
Customer Clubs and Bonus Systems: Definition, How They Work, Differences from Bonus Programs and Discount Systems, Components, and Objective Criteria for Selecting Providers.
Win-Back & Customer Reactivation: Winning Back Inactive Customers and Members
Customer Reactivation (Win-Back) in the Context of Loyalty Programs: Definition, Distinctions, Approach via a Loyalty Program, and Objective Criteria for Selecting Providers to Win Back Inactive Customers.
Tradespeople Bonus Program & Specialized Tradespeople Loyalty Program: Meaning, Distinctions, and Choosing a Provider
What a tradespeople loyalty program really is—clearly distinguished from tradespeople software. Definition, how it works within a 3-step sales process, and objective selection criteria for choosing the right loyalty service provider.
Tradespeople’s Rewards Program: Definition, How It Works, and Provider Selection for Manufacturers and Wholesalers
What is a tradespeople rewards program? A tradesperson rewards program is a customer loyalty and incentive system through which manufacturers and wholesalers reward professional tradespeople for purchasing, installing, and recommending their products. Tradespeople earn points for specific actions—such as purchases made, products registered, training participation, or referrals—which they can redeem for attractive rewards, merchandise, travel, […]
What is gamification in customer loyalty programs?
Why PRODATA ISO/IEC 27001certified company Since 1991over 35 years of experience Full serviceStrategy, software, rewards logistics B2B · B2C · B2EProgrammes for every audience ISO 27001 certified; hosted in Germany on TISAX-compliant Azure infrastructure, GDPR compliant. Book a free consultation →+49 721 98171-111 A selection of our public references Hallhuber Bosch Thermotechnik August Brötje 1. […]
Gamification in Loyalty Programs
Why PRODATA ISO/IEC 27001certified company Since 1991over 35 years of experience Full serviceStrategy, software, rewards logistics B2B · B2C · B2EProgrammes for every audience ISO 27001 certified; hosted in Germany on TISAX-compliant Azure infrastructure, GDPR compliant. Book a free consultation →+49 721 98171-111 A selection of our public references Hallhuber Bosch Thermotechnik August Brötje 1. […]
Shopware Loyalty Integration: Customer Retention in Online Shops
Why PRODATA ISO/IEC 27001certified company Since 1991over 35 years of experience Full serviceStrategy, software, rewards logistics B2B · B2C · B2EProgrammes for every audience ISO 27001 certified; hosted in Germany on TISAX-compliant Azure infrastructure, GDPR compliant. Book a free consultation →+49 721 98171-111 A selection of our public references Hallhuber Bosch Thermotechnik August Brötje 1. […]
Innovation Meets Craftsmanship: Strong Growth in the Tradesman Sector

For our client, a manufacturer in the HVAC (SHK) segment of products for tradesmen, we revitalized the three-tier distribution system. Through targeted measures to strengthen and reward relationships between manufacturers, wholesalers, and tradesmen, we were able to increase sales by 32% and significantly expand sales reach. Learn how an effectively managed dealer/tradesman network leads to […]
Loyalty Pays Off: Successful B2C Bonus Program in Retail

For a renowned retailer with over 200 branches, we introduced a tailor-made B2C bonus program that significantly increased customer loyalty. Through exclusive discounts and personalized emotional offers, we were able to boost customer retention by an impressive 45% and increase the average shopping cart value by up to 35%. Discover how we transform loyalty into […]