This is what you can achieve through successful customer retention
The most important advantages of PRODATA Loyalty Software
at a glance
From basic scope to high-end – custom-fit and individual
Quick and easy setup of a loyalty program
The technical framework is flexible and modular, so your loyalty program can be perfectly customized, extended and built according to your needs. We work with you to define your leading loyalty system, tailored on the front and back end to you, your customer and for maximum impact. Whether interfaces, the connection of third-party software, hundreds of function modules or different language options – you have the choice of implementation, whether web, app, wallet, customer card or hybrid approaches.
Intelligent communication engine and campaign management
The content, benefits, promotions, and communication of your loyalty program are dynamically and precisely tailored to the customer profile. In this way, you achieve maximum impact and motivation with each customer, as they are picked up exactly where they are. Thanks to trigger-based engine solutions, for example, you can control all advertising and promotions easily and simply, as well as cross-media. This allows customer communication, marketing and action campaigns to be automatically managed at a personalized customer level. As a full service agency, we are happy to provide you with all services, hotlines and complete customer service. Likewise, texts, graphics and advertising campaigns can be developed and implemented for you.
Rule-based dynamic incentive engine
Maximum motivation for your customers! Reward your customers for their buying behavior with the right smart earn rules. In various bonus campaigns, with sub-target groups, by location, on a specific date, by customer level or couponing or vouchers – you determine the reward and impact mechanisms of your loyalty system completely individually! The processes can be controlled and monitored fully automatically thanks to our engine. An unlimited number of rules and levels down to the individual customer level can be represented.
Attractive reward systems
For optimal impact with your customer, we present rewards, services and benefits on all channels, websites and in emails in a rule-based, automatic, attractive and personalized way at customer level. With the help of the most modern e-commerce systems, the range of rewards, consisting of countless articles, value or travel vouchers and much more, is managed in the background. We take care of communication with a wide range of suppliers and service providers. In addition, your own services, benefits and rewards can be controlled arbitrarily and dynamically according to status class, point level or other parameters. Each customer thus sees exactly what motivates them to work more closely and more with you.
As a full-service agency, we will take over your benefits and rewards management completely, right through to payment management. You don’t have to worry about customer support either, we supply the complete service to match your loyalty system from a single source!
Leading software framework - flexible, future-proof, scalable as required
We can create your flexible and modular loyalty framework from over 800 different system modules. This means that they are always future-proof, scalable and open for flexible extensions and adaptation of technology and interfaces as well as third-party software connections.
All interfaces are possible – your new platform can be easily connected to your existing IT thanks to variable interfaces. Whether common API, SAP connection, Salesforce, Siebel or SSO, our IT experts will find a way! The system adapts to your infrastructure, so there is minimal implementation effort for you.
CRM, DATA, ANALYTICS AND BUSINESS INTELLIGENCE
Take advantage of customer insights! With the help of our sophisticated loyalty solutions, you can create up-to-date and individual reports that you can use to segment your customers or to address specific sub-target groups. Not only can you save money on your marketing activities, you can also manage your sales activities in a more targeted way.
Thanks to the support of all common interfaces and systems (SAP, ERP, CRM and many more) and the possibility of SSO, the integration of purchase data, customer profiles and interfaces becomes child’s play. We adapt to your infrastructure. Your customers’ sensitive data is not only worth its weight in gold, but also secure!
Motivate and reward your customers to take the next appropriate step in your direction through automated, data-driven intelligence.
We develop a successful loyalty program for you in 5 steps
What our customers say
PRODATA supported us very well in the implementation of an international partner program.
Peter Dünzelmann
Project management int. Loyalty Systems, Bosch Thermotechnology
It is admirable how focused and goal-oriented they are in the overall project management and implementation of our loyalty card program. It’s simply great how PRODATA calmly develops pragmatic solutions for even the most urgent changes in requirements.
Dr. Jagenberg
Director Marketing & Online Sales, Hallhuber GmbH
We chose PRODATA for the implementation of our new customer loyalty system mainly because of the innovative concepts and the customized IT environment.
A. Schömig
Management, Derpart GmbH
Learn more in our free whitepaper
on the subject of customer loyalty
How to maximize the potential of your customers with a loyalty program
How digitization can increase efficiency in marketing & sales
Tangible reasons for a loyalty program
How we develop a successful loyalty solution for you
Flexible and individually combinable for your success
Strategy & Communication/
Software concept
Customized software solutions/ flexible adaptation
Omnichannel onboarding measures and strategies
Sales and marketing campaigns
Reward management & e-commerce solutions incl. Customer support
Benefit from a successful loyalty program
approx. 50%
of all existing customers
assume
Loyalty programs participate
7 - 10 times
It is more favorable to retain existing customers than to acquire new ones.
up to 45%
more turnover you can achieve thanks to loyal regular customers
Owner-managed
“It is our common goal to create the best loyalty program
suitable for you to develop. We accompany you from the conception
all the way to operations.”
Thorsten Heftrich, Managing Director
The two owners Wolfram Eberitzsch and Thorsten Heftrich
As managing directors, we stand by the highest performance and quality
and personally vouch for their implementation in your company PRODATA.
Owner-managed
“It is our common goal to create the best loyalty program
suitable for you to develop. We accompany you from the conception
all the way to operations.”
Thorsten Heftrich, Managing Director
The two owners Wolfram Eberitzsch and Thorsten Heftrich
As managing directors, we stand by the highest performance and quality
and personally vouch for their implementation in your company PRODATA.
Our partners and integrations
Let us advise you now!
You would like to learn more about how a loyalty program can help you to
Be able to achieve your goals? Contact us.
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You reach our consultants also
directly by phone or e-mail:
CONTACT
PRODATA Databases and Information Systems GmbH
Kriegsstraße 236
D-76135 Karlsruhe
Phone: +49 (0)721 / 98 171 – 111