B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase Loyalty and Sales – Motivate Your Customers to Greater Collaboration.
B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase Loyalty and Sales – Motivate Your Customers to Greater Collaboration.
Customer Loyalty Reimagined:
Your Solution Against Price Wars and Digital Competition
The Challenge
Due to numerous competitors, overcapacities, and constant price comparisons, products lose their differentiation. The digital era makes it even harder to retain customers long-term – competition is just a click away, and customers’ emotional distance encourages quick changes.
Competition and Digital Competition
The Solution
Effective Customer Retention Instead of New Customer Acquisition
A customer loyalty program is 7-10 times more cost-effective than constantly investing in new customers. In addition to the product, it offers attractive added benefits and exclusive advantages that positively motivate the customer. Through tailored communication and targeted rewards, customers are encouraged to engage in more intensive collaboration. This way, you benefit twice: from active customer retention and more attractive new customer acquisition.
Our Approach
Our customer loyalty programs are individually tailored to your company and your goals. With our experience in the B2B and B2C sectors, we develop the right concept for you. From a variety of benefits and incentive products, we find the best way to retain your customers and increase your economic success.
Our Approach: Tailored Customer Loyalty Programs for Your Success
More than 60 KPIs are measurably improved through customer loyalty
Increase Customer Satisfaction & Loyalty
Acquisition of Customer Data
Higher Share of Wallet
Generate More Sales
Our Services at a Glance
- Consulting and Conception
- tailored customer loyalty systems
- Loyalty Software & Systems
- Rewards and Benefit Management
- Integration of perfectly fitting systems into your IT landscape
- General service provider for all operational tasks
- Marketing and Communication
- Comprehensive support for all-around happy customers
Our Features and Technical Modules
WEB Portal + APP + Wallet – Fast and Flexible Setup
Our flexible, modular framework can be precisely tailored to your needs – in both frontend and backend. From interfaces and third-party integration to language options and hybrid solutions like web, app, wallet, or customer card: you choose, we implement.
Rule-based Dynamic Incentivization Engine and Status Levels
Motivate your customers specifically with intelligent, individually configurable Earn & Burn rules – based on behavior, location, time, level, or actions. Our engine enables fully automated, scalable processes down to the individual customer level – with unlimited rule and level options.
Intelligent Communication Engine and Campaign Management + Gamification
Content, benefits, and actions are dynamically aligned with the customer profile – for maximum impact through personalized, trigger-based communication across all channels. As a full-service agency, we handle customer service, hotlines, texts, graphics, and campaign development for you.
For an optimal customer experience, rewards, services, and benefits are delivered automatically, attractively, and personalized across all channels – whether website, app, or email. Through targeted gamification elements such as status levels and points systems, each customer experiences individually relevant incentives across communication channels.
Rewards Shop: Attractive Rewards and Loyalty Systems
Our state-of-the-art rewards shops and e-commerce systems manage over 50,000 rewards, hundreds of vouchers, and approximately 300 suppliers.
Your own offers can be flexibly integrated based on criteria such as customer status or activity. As a full-service agency, we handle the entire benefits and rewards management, including delivery, as well as comprehensive all-round support – all from a single source.
600+ Loyalty Function Modules – Leading Software Framework – Scalable, Future-Proof
From over 600 modular system components, we develop your individual, future-proof customer loyalty framework – flexibly expandable, scalable, and open to all common interfaces and third-party software.
Whether API, SAP, Salesforce, Siebel, or Single Sign-on: Our IT experts ensure seamless integration into your existing infrastructure – with minimal effort for you.
The platform adapts to your system, not the other way around. Furthermore, our loyalty systems can be easily expanded into multi-client, multi-brand, multilingual, or international solutions.
CRM, Data, Analytics, Business Intelligence, and Accounting
Leverage valuable Customer Insights: With our integrated CRM, you get access to current customer data, individual reports, and precise segmentations at any time – for more efficient marketing and optimized sales.
Thanks to open interfaces (SAP, ERP, CRM, SSO), purchase data and customer profiles can be seamlessly integrated. All data is protected in compliance with GDPR. Through automated, data-driven intelligence, you motivate your customers at precisely the right moment.
Learn more in our free brochure on B2B customer loyalty
- How you can maximize your customers' potential with a customer loyalty program
- How digitalization can increase the efficiency of customer loyalty in marketing & sales
- Tangible reasons for a customer loyalty program, also for B2B companies
- How we develop a successful customer loyalty system for you
Request our free B2B whitepaper now and learn more.
Attractive Reward Types and Benefit Programs
Diverse Rewards Ecosystem:
Over 50,000 physical rewards
400 digital vouchers
Custom rewards based on individual specifications
Flexible Reward Offerings:
Integration of in-company services and free goods
& flexible warehousing
Experiences & Events:
Reward trips and exclusive events
Personally tailored experience offers
Service & Support:
Marketing Services and Support, Payout Management for Reward Programs
In just three steps to your suitable customer loyalty program
Strategy and Conception
Together, we develop a precisely tailored strategy that is exactly aligned with your needs. We seamlessly and custom-integrate all processes into software and systems.
Setup Technology and Processes
We create benefit programs and communication systems that delight your customers. Each module ensures unique customer experiences that strengthen long-term relationships.
Benefit Programs and Communication
With our proven methods, we develop tailored loyalty systems that appeal to emotions and create desire. This way, you secure loyal customers and increase your success.
