B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase Loyalty and Sales – Motivate Your Customers to Collaborate More.
B2B & B2C Customer Loyalty Programs – PRODATA Loyalty Full Service
Increase Loyalty and Sales – Motivate Your Customers to Collaborate More.
Customer Loyalty Reimagined:
—Your Solution to Price Wars and Digital Competition
The Challenge
Due to numerous competitors, overcapacity, and constant price comparisons, products lose their unique selling points. The digital age makes it even harder to retain customers over the long term—competition is just a click away, and customers‘ emotional detachment encourages them to switch quickly.
Competition and Digital Competition
The Solution
Effective Customer Retention Instead of Acquiring New Customers
A customer loyalty program is 7 to 10 times more cost-effective than constantly investing in new customers. In addition to the product, it offers attractive added benefits and exclusive perks that positively motivate customers. Through personalized communication and targeted rewards, customers are encouraged to engage more deeply with your brand. This way, you benefit in two ways: through active customer retention and more effective new customer acquisition.
Our Approach
Our customer loyalty programs are customized to your company and your goals. Drawing on our experience in the B2B and B2C sectors, we develop the right concept for you. From a wide range of benefits and incentive products, we identify the best way to retain your customers and boost your business success.
Our Approach: Customized Customer Loyalty Programs for Your Success
More than 60 KPIs show measurable improvement as a result of customer loyalty
Increase Customer Satisfaction and Loyalty
Collection of Customer Data
Higher Share of Wallet
Generate More Sales
Our Services at a Glance
- Consulting and Design
- customized customer loyalty systems
- Loyalty Software & Systems
- Rewards and Benefits Management
- Integration of seamlessly compatible systems into your IT environment
- General service provider for all operational tasks
- Marketing and Communication
- Comprehensive support for satisfied customers in every way
Our Features and Technical Modules
WEB Portal + APP + Wallet – Fast and Flexible Setup
Our flexible, modular framework can be precisely tailored to your needs—both on the front end and the back end. From interfaces and third-party integrations to language options and hybrid solutions such as web, app, wallet, or customer card: you choose, we implement.
Rule-Based Dynamic Incentivization Engine and Status Levels
Motivate your customers specifically with intelligent, customizable Earn & Burn rules—based on behavior, location, time, level, or actions. Our engine enables fully automated, scalable processes down to the individual customer level—with unlimited rule and level options.
Intelligent Communication Engine and Campaign Management + Gamification
Content, benefits, and actions are dynamically tailored to the customer profile—for maximum impact through personalized, trigger-based communication across all channels. As a full-service agency, we handle customer service, hotlines, text messages, graphics, and campaign development for you.
To ensure an optimal customer experience, rewards, services, and benefits are delivered automatically, in an engaging way, and personalized across all channels—whether via the website, app, or email. Through targeted gamification elements such as status levels and point systems, each customer receives incentives tailored to their individual needs across all communication channels.
Rewards Shop: Attractive Rewards and Loyalty Programs
Our state-of-the-art rewards shops and e-commerce systems manage over 50,000 rewards, hundreds of vouchers, and approximately 300 suppliers.
Your own offers can be flexibly integrated based on criteria such as customer status or activity. As a full-service agency, we handle all aspects of benefits and rewards management—including delivery—as well as comprehensive, all-around support—all from a single source.
600+ Loyalty Function Modules – Leading Software Framework – Scalable, Future-Proof
Drawing on over 600 modular system components, we develop your customized, future-proof customer loyalty framework—one that is flexibly expandable, scalable, and compatible with all common interfaces and third-party software.
Whether it’s an API, SAP, Salesforce, Siebel, or single sign-on: Our IT experts ensure seamless integration into your existing infrastructure—with minimal effort on your part.
The platform adapts to your system, not the other way around. Furthermore, our loyalty systems can be easily expanded into multi-client, multi-brand, multilingual, or international solutions.
CRM, Data, Analytics, Business Intelligence, and Accounting
Leverage Valuable Customer Insights: With our integrated CRM, you have access to up-to-date customer data, customized reports, and precise segmentations at any time—for more efficient marketing and optimized sales.
Thanks to open interfaces (SAP, ERP, CRM, SSO), purchase data and customer profiles can be seamlessly integrated. All data is protected in compliance with the GDPR. Through automated, data-driven intelligence, you can engage your customers at exactly the right moment.
Learn more in our free brochure on B2B customer loyalty
- How You Can Maximize Your Customers' Potential with a Customer Loyalty Program
- How Digitalization Can Boost the Effectiveness of Customer Loyalty in Marketing and Sales
- Tangible reasons for a customer loyalty program, including for B2B companies
- How We Develop a Successful Customer Loyalty Program for You
Request our free B2B white paper now to learn more.
Attractive Reward Types and Benefit Programs
Diverse Rewards Ecosystem:
Over 50,000 physical rewards
400 digital vouchers
Custom rewards based on individual specifications
Flexible Reward Options:
Integration of in-house services and free goods
, and flexible warehousing
Experiences & Events:
Reward trips and exclusive events
Personalized experience offers
Service & Support:
Marketing Services and Support, Payout Management for Reward Programs
In just three steps to the right customer loyalty program for you
Strategy and Concept Development
Together, we develop a precisely tailored strategy that is perfectly aligned with your needs. We seamlessly and custom-integrate all processes into software and systems.
Setup Technology and Processes
We create benefits programs and communication systems that delight your customers. Each module ensures unique customer experiences that strengthen long-term relationships.
Benefit Programs and Communication
Using our proven methods, we develop customized loyalty programs that appeal to emotions and create desire. This way, you can secure loyal customers and boost your success.
