Your Shopware agency for B2B and B2C—from strategy to operations.

Your full-service agency for seamless Shopware systems with ERP, CRM, and PIM integration. Hosted in Germany, optimized for sustainable customer loyalty.

Your Shopware agency for B2B and B2C—from strategy to operations.

Your full-service agency for seamless Shopware systems with ERP, CRM, and PIM integration. Hosted in Germany, optimized for sustainable customer loyalty.

Shopware is our platform. Your revenue is our benchmark.

YOUR PLATFORM FOR GROWTH

Shopware is our home

We’ve been developing on Shopware ⚠ (insert number of projects) for years: custom solutions, plugins, and complex integrations. You won’t be working with an agency that’s just getting up to speed—you’ll be working with one that’s mastered the platform.

Systems that grow with you

Shopware is API-first and modular: from a specialized e-commerce store for small and medium-sized businesses to an international multichannel platform. We build our solutions so that your store will still be your platform in five years—not your bottleneck.

B2B and B2C expertise under one roof

Customized pricing and approval processes for B2B, conversion and emotional appeal for B2C—and a combination of both, if your business model requires it.

Four service areas. One person in charge. Zero interface losses.

We provide comprehensive support for your e-commerce project, from the initial strategic concept to long-term, secure operation. For you, this means: full responsibility, direct lines of communication, and a system that works seamlessly together.

OUR SERVICES

Online Store Development & Setup

Integration & Interfaces

Migration & Upgrade

Operation, Support & Optimization

Which area is right for your project? Let’s talk for 30 minutes.

B2B procurement as easy as B2C shopping.

B2B E-COMMERCE EXPERTISE

B2B commerce rarely fails because of technical issues—but rather because online stores don't reflect their customers' actual shopping behavior. We do:

A store is only good if it generates measurable sales.

PRODATA’s Unique Selling Proposition: Customer Loyalty & Repeat Purchases

Rewards programs, incentive structures, and loyalty mechanisms built right into the store. This is where we really shine—and it’s the key driver of your customer lifetime value, something that agencies focused solely on e-commerce simply can’t deliver.

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Checkout & Payment

We reduce shopping cart abandonment through streamlined checkout processes and payment methods that your target audience actually uses—including purchase on account and customer-specific payment terms in the B2B sector.
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Performance & Speed

Load time equals revenue. We optimize architecture, caching, and hosting for measurable speed—even during peak traffic.
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Personalization

Product ranges, prices, and content tailored to each customer group: Every visitor sees the store that was built just for them.

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Analytics & Tracking

GDPR-compliant tracking and clear dashboards: You can see what’s selling—and we optimize based on data rather than gut feelings.

MEASURABLE PERFORMANCE

Is Your Legacy System Reaching Its Limits? Migrate Without Data Loss, SEO Setbacks, or Downtime.

Outdated e-commerce platforms pose security risks, drive up maintenance costs, and hinder the introduction of new features. We handle migration in a structured way: complete data migration, SEO-compliant redirects, parallel operation until acceptance—and a go-live without any unpleasant surprises.

SYSTEM UPGRADE

Shopware 5

Magento

OXID

Custom Solutions

Shopware 6​

Free Migration Check

We'll analyze your existing system and provide you with an honest, transparent assessment of the effort involved, the technical risks, and the exact timeline.

FLEXIBLE SALES MODELS

B2B, B2C, D2C, or B2B2C—we'll build the online store to fit your sales model.

B2b

Complex pricing and approval logic, deep ERP integration.

B2C

Conversion-optimized shopping experiences with mechanisms to encourage repeat purchases.

D2C

Brand store with direct access to customer data—without the chaos of channel conflicts.

B2B2C

Manufacturers, retailers, and end customers on a single platform—including partner and incentive logic.

Our specialty

Four Steps to a Store That Sells.

Analysis & Concept

Business model, target groups, system architecture, requirements specification.

Your result:

Concept with a roadmap and budget.

UX/UI & Design

User experience and design that reflect your brand and are geared toward conversion.

Your result:

A cohesive, clickable design.

Development & Testing

Agile sprints, integration of legacy systems, quality assurance.

Your result:

Certified, tested online store.

Launch & Optimization

Go-live support, hosting, monitoring, and ongoing development.

Your result:

A platform that grows with your business.

PROJECT PROCESS

CASE STUDY

Shopware Success Story

Our Showcase Project: Digital Retailer Hub

Specialty retailers had to go through the time-consuming process of placing orders by phone or fax. There was no central portal and no real-time, customer-specific pricing.

PRODATA developed a high-performance platform based on Shopware 6 Enterprise and Microsoft Azure. Through real-time integration with the SAP ERP system, pricing, inventory, and approval workflows were automated.

Client & Industry:

Leading Manufacturer (Construction Supplies)

Technology Stack:

• Shopware 6 Enterprise
• Microsoft Azure Cloud
• SAP ERP Real-Time API

Our collaboration with PRODATA has been a partnership of equals from day one. Not only did they deliver an excellent technical system, but thanks to their decades of experience in the loyalty sector, they understand exactly how to engage B2B buyers—both emotionally and rationally—with a platform.

Marketing Director
Automotive supplier, 4,500 employees

+42%
Digital Order Rate

Increase within the first 6 months.

-30%
, reducing the workload

Reducing the amount of manual work required in customer service.

FAQ

Shopware-specific answers to the questions decision-makers actually ask.

Costs vary greatly depending on scope, customization, and system integrations. During your free strategy consultation, you’ll receive a realistic cost estimate—with no surprises as the project progresses.

A structured migration typically takes 2–5 months. We protect your SEO rankings through clean 301 redirects, URL mapping, and ongoing monitoring—rankings drops can be avoided with proper implementation.

Yes. Shopware is API-first and can be integrated with all common ERP, CRM, and PIM systems. We have many years of experience with complex integration projects and rely on a shared data source.

Absolutely. Shopware offers native B2B features for customer-specific pricing, product ranges, approval workflows, and role-based access. When that isn’t enough, we develop custom extensions.

Yes—that’s part of our full-service commitment. We host on Microsoft Azure in Germany (Germany West Central region), provide SLAs, and remain on board as your development partner on an ongoing basis.

Yes, and that’s what sets us apart. With over 35 years of loyalty expertise, we integrate bonus programs, benefit logic, and incentive mechanisms directly into the Shopware platform—no third-party plugins, just custom-built architecture.

Contact us directly!

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Thorsten Heftrich,
Consultant and Managing Director

We are happy to help you!

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Thorsten Heftrich

Loyalty Consultant and Managing Director

Boost customer loyalty. Increase sales: Let’s talk about your loyalty success.

How would you like to meet?
Tel: 0721 98171-111